Job Description
The primary focus of this role is to manage Expo Manufactura through its physical or digital platforms to guarantee the achievement of short and long-term quantitative and qualitative goals. The position includes line management of Sales Executives who sell and manage existing customers and aggressively focus on new business development with a focus on customer retention and new business growth. The role also involves a combination of internal and external sales activity, regularly meeting customers face-to-face and attending competitor events. In addition, the position is responsible for creating and maintaining a long-term event plan and strategic vision. At the same time, the Business Director is co-responsible, together with the marketing department, for planning and overseeing the promotional activities for the event in charge. The role monitors communication programs and public-relationships events related to the Business Sector Congress & Exhibition, including press releases, press conferences, networking functions, marketing collaterals,



brand-building campaigns and community-building initiatives.
Responsibilities and Duties
- Meet with customers regularly to discuss their evolving needs and foster meaningful connections. Also, maintain established relationships with external stakeholders in the Industries Sectors.
- Develop and implement new sales initiatives, strategies, and programs to capture key market segments. Identify and launch new market opportunities, domestically and internationally, that result in revenue growth.
- Lead the team through regular 1:1s, professional development and coaching, to identify opportunities to grow customer spending and the best sales practices to effectively close deals.
- Manage a team’s budget and cost effectively targeting sales activity in relation to customer value and ensuring financial goals are met, including gross margin targets, both percentage and absolute figures.
- Leverage sales insights and

📌 Business Director (Ciudad de México)
🏢 Psc Industries
📍 Ciudad de México