BAT is evolving at pace into a integral multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco Mexico has an exciting opportunity for a Marketing Intelligence Data Executive in Monterrey.

The Marketing Intelligence Data Executive will work alongside its US and MX colleagues to develop tools that help shape the company’s Pricing Discounting Strategy to deliver the financial and volume objectives of the group’s biggest market. The ideal candidate has a strong technical background and wants to leverage these capabilities to produce business-focused deliverables.

Your key responsibilities will include:
- Support & develop analysis using commercial, consumer, & financial data (Databricks / PySpark), integrating consumer, commercial and financial data.
- Reinforce the transition of Excel-based workflows into Databricks and Power BI.



Build automated pricing and performance reporting through scalable data models, DAX measures, and DirectQuery connections to enable timely decision-making across the team.
- Assist in scenario modelling for quarterly promotion planning, incorporate what-if simulations, and constrained optimization to balance margin, volume, and compliance trade-offs.
- Work regularly with U.S stakeholders to align on business assumptions, document methodologies, and support automation opportunities across teams.
- Support deployment of models and pipelines using Databricks Workflows/Jobs, Delta Live Tables, and robust data validation frameworks to ensure production-grade reliability.

What are we looking for?
- Bachelor's Degree required, Economics, Finance, Mathematics, Computer Science or Engineering preferred.
- Professional with at least 2 years of experience in process automation & analysis of large-scale data sets. Familiarity with basic ma

📌 Marketing Intelligence Data Executive (Monterrey)
🏢 The British American Tobacco Group
📍 Monterrey