15 ago
|
Danone
|
Ciudad de México
15 ago
Danone
Ciudad de México
Short Intro and About the Job
At Danone, we believe that health starts every day, with the food choices people make. Through our Dairy business, we have the opportunity to positively impact millions of consumers while driving sustainable growth and innovation.
We're looking for a strategic and visionary Dairy Marketing Sr Director who is ready to lead a key category within our portfolio, translating consumer insights into bold growth strategies, breakthrough innovation, and category leadership.
This is an opportunity to influence business strategy, shape category growth, and lead high-performing teams while making a meaningful impact on consumers, customers, and Danone's future.
As Dairy Marketing Sr Director, you will define the growth agenda and profitability strategy for a strategic category within our Dairy business in Mexico, driving sustainable growth through strong brand building, consumer-centric innovation, and exceptional cross-functional collaboration.
You will be a key member of the Marketing Leadership Team, partnering closely with Sales, Insights, Finance, Supply Chain,
R&I;, and Integral Marketing teams to unlock new growth opportunities and accelerate business performance.
What You'll Do
- Lead the strategic direction and growth agenda of a key Dairy category.
- Deliver Net Sales, Volume, Market Share, and Profitability targets.
- Build long-term growth strategies aligned with Danone Mexico ambitions.
- Drive category expansion through brand equity, innovation, pricing excellence, and portfolio optimization.
- Develop and execute integrated brand strategies across all consumer touchpoints.
- Strengthen brand relevance, penetration, and consumer loyalty.
- Ensure impactful communication across ATL, BTL, Digital, E-commerce, and Shopper Marketing channels.
- Lead innovation pipelines from concept to launch.
- Identify emerging trends, unmet consumer needs, and whitespace opportunities.
- Optimize portfolio architecture, pricing strategy, and product lif
📌 Dairy Marketing Sr Director (Ciudad de México)
🏢 Danone
📍 Ciudad de México