IPSY México has been building since day one - not adapting a US model, but actually building from scratch: local team, local audience, a creator community that predates the influencer marketing category as we know it. Four years in, the brand is recognized, and the audience is real.

What hasn't been fully defined is where the brand goes from here. The narrative, the roadmap, the clarity on what IPSY México stands for in the Mexican market - that work is still ahead.

That's the job. Not executing on someone else's plan. Coming in, reading where the brand actually is, and building the strategy that takes brand equity, brand awareness, and brand love to the next level.

What's in it for you
- You'd own the full organic marketing function: brand strategy, social, content, PR, partnerships, creator relationships, and customer insights. All of it - not a slice of it.
- You'd report directly to the GM. No filter between your thinking and the decisions that matter.
- The budget is real - and you'd have presente authority over how it's used.




- IPSY's creator community was part of the brand's DNA before influencer marketing was a category. The function that manages those relationships is yours.
- The role is remote-first, with a team based in Mexico City.

What success looks like in this role

Within the first three to six months, two things would signal this is working.
- The first: a clear brand roadmap - short, medium, and long term - that answers what IPSY México needs to do to grow brand love, increase brand awareness, and strengthen its positioning in the Mexican market. Not everything needs to be in motion yet, but the direction should be set and the team should understand it.
- The second: visible leadership. Team members know what's expected, they're getting regular feedback, and the team is moving in a coordinated direction.

What you'll do
- You'll define IPSY México's brand narrative, voice, and positioning - the practical framework the team uses every day, from s

📌 Marketing Director (Ciudad de México)
🏢 Jobs at Talental
📍 Ciudad de México