Vegetables Customer Marketing Manager

This role is responsible for enhancing marketing and sales effectiveness through the development and implementation of strategic initiatives. The position analyzes market trends and customer insights to identify growth opportunities, optimize sales processes, and improve customer engagement. Working cross-functionally, the role supports the design and execution of targeted marketing campaigns, monitors performance metrics, and enables sales teams with the tools, training, and resources needed to achieve business goals. This role also drives continuous improvement in marketing and sales practices to strengthen brand equity and revenue growth.
Purpose
Co-lead the design and implementation of the integrated marketing strategy, ensuring alignment with commercial priorities and brand positioning.
Drive initiatives that enhance customer experience and brand equity for Seminis across Mexico’s regional and smallholder customers.
Design and deploy targeted campaigns and market funding programs to retain, grow,



and attract high-value regional and smallholder customers.
Foster long-term relationships to strengthen customer loyalty and market penetration.
Partner in the development of Mexico’s smallholder strategy and go-to-market approach with commercial stakeholders.
Lead the development and execution of strategic marketing initiatives focused on business growth, knowledge transfer, and product positioning.
Oversee product education campaigns, go-to-market effectiveness, and segmentation strategies tailored to the regional and smallholder segments.
Key Responsibilities
Lead the development of integrated regional business and marketing plans for regional dealers and smallholder customers, including targeted outreach, digital initiatives, loyalty-building programs, and regional campaign execution to accelerate growth and strengthen brand equity across Mexico.
Conduct ongoing analysis of market dynamics, POG performance, customer behavior,

📌 Vegetables Customer Marketing Manager (Ciudad de México)
🏢 Bayer
📍 Ciudad de México