Role Description Vexxel is seeking a senior commercial leader to build and lead the Mexican commercialization of its biological crop-protection portfolio. Reporting to the CEO and executive leadership, the MX Commercial Lead will own domestic revenue growth, channel development, product-launch execution, pricing and commercial recommendations, account-level forecasting, and customer adoption.
The successful candidate will combine established relationships across MX agricultural distribution and retail with the entrepreneurial ability to create markets for differentiated biological technologies. This individual will operate as both a strategic leader and hands-on commercial executor, managing one direct report and working closely with Regulatory, R&D;, Technical Service, Supply Chain, and Marketing to convert product performance into sustainable revenue and repeat customer demand.
Key Responsibilities
• Execute MX Commercial Strategy: Translate approved corporate revenue goals into actionable MX commercial plans, account priorities, and product-level revenue and treated-acre targets.
• MX Channel Strategy & Management: Lead the recommendation for Vexxel’ specialty-crop channel model, recommend and recruit the distributor network needed; and evaluate exclusivity, private-label, and licensing structures where commercially compelling.
• Value Proposition & Go-to-Market Strategy: Establish the value proposition and go-to-market strategy for our product. Define target crops and customers, competitive positioning, pricing recommendations, proof points, channel economics, and market-entry plans, with initial emphasis on specialty crops across Mexico. Position our product for use as an inert formulation ingredient with manufacturers.
• Customer Adoption & Repeatable Demand: Build measurable market pull by tracking purchases, treated acres, grower adoption, repeat orders, active retail locations, and product movement through distribution. Develop reference customers and chan
📌 Commercial Lead (México)
🏢 Vexxel
📍 México