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META ADS SPECIALIST — POSITION OVERVIEW
We’re looking for a skilled, strategic Meta Ads Specialist (Media Buyer) to own paid social performance for our contractor client base. You’ll be responsible for both the strategy driving our Facebook and Instagram campaigns and the hands-on execution that makes them convert — generating qualified inbound leads for land clearing, excavation, and related service businesses.
This is not a pure execution role. You’ll bring a strategic perspective to audience targeting, creative direction, funnel structure, and account-level performance — while also maintaining the high execution standards our clients expect. You’ll work within our established launch SOPs as a foundation and be expected to help evolve them over time.

WHAT WE OFFER
Pay Rate: $12-$17 USD hourly
Paid Time Off (PTO): 10 days (80 hours) per year, prorated first year
Paid Holidays: 9 paid holidays per year
Location: Remote – Versátil work environment
Position Type: Full-Time
Hours: Estimated 40 hours/week




Growth and advancement opportunities

WHAT YOU’LL BE DOING
Strategy & Department Ownership
Campaign Strategy: Develop and refine our overall Meta Ads approach — including funnel structure, audience strategy, creative direction, and offer positioning — to maximize lead quality and volume across all client accounts.
Creative Strategy: Partner with our creative team to brief ad concepts, identify winning angles, and guide the development of assets that perform — not just look good.
Process Improvement: Identify gaps in our current launch SOPs and workflows, recommend improvements, and help build a scalable system for managing a growing client portfolio.
Performance Analysis: Regularly analyze account-level and portfolio-level trends to surface insights and make strategic recommendations to leadership and Account Managers.

Pre-Launch Quality Review
Copy Quality Check: Review all ad copy for accuracy — verify client name spelling, servi

📌 Meta Ads Specialist (México)
🏢 Blue Goat Land Leads
📍 México