Cluster Marketing Lead LATAM
Location: Mexico preferred; open to LATAM
Company: Mid-Sized Global Pharmaceutical
Role Overview
We are seeking a highly experienced marketing leader to drive the innovative portfolio across a multi-country LATAM cluster. The role will translate integral strategy into regional and local execution, strengthen marketing capabilities, and improve launch readiness and commercial performance across the cluster.
The successful candidate will be a strategic, commercially minded leader with strong innovative pharma experience who can influence across countries, work closely with Global Marketing and Market Access, and bring structure to a newly established cluster model.
Key Responsibilities
- Lead the innovative portfolio strategy across a multi-country LATAM cluster
- Translate global marketing and business strategy into regional and local plans
- Assess and strengthen marketing capabilities across the region
- Drive portfolio performance, ROI, market share and investment decisions




- Lead launch readiness and ensure successful localisation of global launch strategies
- Coordinate pre-launch and launch activities across Marketing, Medical, Market Access and other functions
- Support lifecycle management, evidence generation and future portfolio opportunities
- Provide regional insight into HTA, pricing, healthcare systems and market access considerations
- Partner closely with Global Marketing and challenge global strategies where local market insight requires adaptation
- Develop and strengthen marketing excellence and launch capabilities across the cluster
- Lead, coach and develop Brand Managers across multiple countries
- Build alignment between country teams and the wider regional/global organisation
- Manage complex stakeholder relationships across Global, Cluster and local markets
- Drive consistency and best practice across countries while allowing for local market differences

Candidate Profile
- 10+ years' experience in innovative pharm

📌 Cluster Marketing Lead LATAM (México)
🏢 ARTO
📍 México