Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, general impact on our mission.

Purpose of the role

The Brand Manager is responsible for leading the strategic development and execution of the category growth agenda, driving sustainable business results through strong brand building, consumer understanding, and cross-functional leadership with other areas. This role owns local brand strategy and portfolio performance, ensuring the delivery of profitable growth, market share expansion, and superior consumer experiences across channels and touchpoints.





The role requires balancing long-term brand equity building with short-term commercial priorities growing market share targets aligned with BIC’s strategy priorities, transforming insights into actionable growth opportunities while collaborating closely with sales, trade marketing, innovation, finance, consumer insights, and supply chain teams.

Key accountabilities:

Lead the development and execution of annual plan and multi-year brand strategies aligned with business objectives and category priorities.

Own P&L-related; brand performance indicators including sales growth, market share, profitability, penetration, and brand health metrics.

Identify and lead growth opportunities through consumer insights, market trends, competitive intelligence, and data analytics.

Lead market information with syndicated data, market share and distribution objectives, making recommendations and sharing predictive i

📌 Brand Manager (Ciudad de México)
🏢 Bic
📍 Ciudad de México