We are accelerating our momentum as the fastest growing consumer goods company in Latin America.
The **Technical Consumer Research (TCR) Manager** (individual contributor)** **will design and influence the adoption of appropriate sensory and consumer science to ensure our product portfolio for LATAM are winning solutions in the market, partnering with Marketing Category, Human Insights, and GD&I; (Global, Development and Innovation) teams to develop and execute robust Sensory & Consumer research protocols across the organization and support LATAM Operating Unit.
If you have technical experience in Sensory & Consumer testing, and if you are passionate about Product Insights connecting our product portfolio for LATAM as winning solutions in the market, we would love to speak with you!!
**What You’ll Do for Us**
This role is responsible for designing and executing:
- Creates and champions the vision for Sensory Insights and Research
- Creates and manages consumer & product research initiatives for new and existing products of our portfolio, The Coca-Cola Company.
- Discovers, develops and evaluates product ideas, enhancement products or strategic product extension for LATAM region, accomplishing with innovations, business continuity, productivity, regulatory and troubleshooting.
- Drive projects thought appropriate consumer and sensory learning plans utilizing various qualitative and quantitative methodologies with close collaboration in defining research brief, methodology approach, questionnaire design, vendor audit on product and packaging.
- Support proactive and re-active projects across Latin America countries with a world-class innovative perspective and meeting critical timelines.
- Impulse to build superior experience product as part of our TCR challenge;




- Design experiments to identify drivers of liking for beverages and interpret statistical analysis of results of sensory & consumer testing (derive insights from experimental design and statistical insights, also conduct collaborative studies with global TCR teams.
Key areas of focus of this role can be summarized as follows:
- Lead project from TCR approach giving information like: sensory insights, key drivers for product development and final validation product.
- Network with Global TCR community, General GDI community and Regional teams to foster learnings and interaction between partners.
- This role communicates internally with the GD&I; network, Category Leads, Marketing and Human Insights teams, and TI≻ teams. External communication with suppliers and trade associations.
- Support Manager/Director in the management of all aspects of consumer testing & sensory research for LATAM OU
- Responsible for developing and accomplish with development of protocols and project screeners /questionnaires/discussion guides, analysis, helping to create written report/presentation that provide insights and recommendations.
- Drive early stages of the product development process, including concept definition, prototyping and product testing.
- Establish strong connectivity with LATAM OU Human Insights, Marketing and category teams.
- Leverage project management routines to communicate and deliver global / regional / local TCR projects.




- Identify resourcing required to deliver global, regional, and local initiatives.
- Participate in special events or initiatives for product awareness and consumer interaction.
- Actively communicate and report on sensory insights, new product development progress and productivity process.
**Qualifications & Requirements**
- Minimum of Bachelor's Degree food science, food engineer, Food Technology, behavioral psychology or applied statistics. Advanced degree with a focus in sensory science preferred.
- ** **5+ years of work experience within food/beverage industry;
- Fluent English and Spanish Required, Portuguese is a plus.
- Experience conducting research for a consumer packaged goods organization
- Strong organizational and project management skills with ability to manage and prioritize a high volume of projects.
- Demonstrated leadership and influencing skills in a multi-functional business enviroment.
- Experience with Sensory / Consumer systems such as: Compusense, Fizz, EyeQuestion, etc
- Experience using statistical tools: XLSTAT, SAS, Minitab, R,
**Mastery of (Requirements) Skills**:
- Sensory Science: Working knowledge of sensory and consumer testing techniques and principles
- Product Portfolio management to help focus on areas of greatest opportunity
- Experience interacting with, influencing and providing guidance to business partners and cross functional peers; Data Mindset; Database System: Working Knowledge and use of standard sensory and statistical software such as Compusense® and XLSTAT or SAS
- Product Development: Working knowledge of the product development process with the ability to contribute knowledge in development lab-scale sample creation and standard beverage processing conditions.
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📌 Manager, Technical Consumer Research (México)
🏢 Coca Cola
📍 México