Griffith Foods es un fabricante general de productos alimenticios. Proporcionamos una amplia gama de componentes de sabor y textura para clientes de la industria alimentaria de todo el mundo. Nuestros productos incluyen mezclas de condimentos, mezclas secas, sistemas de recubrimiento, mezclas de masas, migas, sabores, salsas y bases alimentarias que se utilizan en una amplia variedad de aplicaciones, desde aperitivos, carne y pollo procesados hasta platos preparados. Entre nuestros clientes se encuentran procesadores de alimentos, operadores de restaurantes y minoristas de comestibles. Aunque nuestro nombre puede no ser familiar para los consumidores, nuestros productos son componentes clave de los alimentos ofrecidos por muchas de las empresas más reconocidas del mundo.
**Position**: Sales Director - QSR
**Location**: Monterrey, Nuevo León
**Reports to**: Sergio Peñuelas
**Summary**:
- Develop and implement sales strategies to drive revenue growth and achieve sales targets aligned to the Long-Range Plan. Manage a sales team, identify new business opportunities both locally and abroad as well as trigger strong relationships with key clients and partners.
**Major duties & Responsibilities**:
- Develop and execute comprehensive sales strategies aligned with the overall business strategy. Analyze market trends, competitor activities, and customer insights to identify new sales opportunities and formulate effective sales plans.
- Build and lead a high-performing sales team, providing coaching, guidance, and support to maximize their potential. Set clear sales targets, monitor performance, and conduct regular performance evaluations. Foster a culture of teamwork, motivation, and accountability.
- Achieve Annual Operating KPI: revenue, profitability and portfolio transformation. Monitor sales performance against targets, identify gaps, and implement corrective actions as needed.
- Implement Account Plans for Key customers. Deploy the long-range plans strategy and key initiatives.




- Deploy a yearly Margin Recovery Plan aimed to improve profitability within the segment: price increase, GCI, implement forex immunity plans.
- Retention: Trigger Portfolio transformation aligned to the LRP and segment strategic posture.
- Acquisition: Identify and pursue new business opportunities, partnerships, and collaborations to expand the QSR's customer base and market presence both locally and abroad.
- Penetration and Innovation: Lead and intentionally use of core and new capabilities to deliver innovation, transform portfolio and improve profitability.
- Build and maintain strong relationships with key clients, negotiate contracts, and participate in strategic business discussions.
- Analyze sales data, market trends, and customer behavior to forecast sales volumes and revenue. Prepare accurate sales reports, sales forecasts, and performance dashboards for management review.
- Cultivate and maintain relationships with key accounts, ensuring exceptional customer satisfaction and loyalty. Regularly engage with key stakeholders, address their needs, and proactively identify opportunities.
- Industry and Market Awareness: Stay updated on industry trends, competitor activities, and emerging market opportunities. Attend industry conferences, seminars, and networking events to gather market intelligence and identify potential business leads.
**Knowledge and Experience**:
- Bachelor’s degree on Business, MKT, Food Engineer. MBA is a plus.
- Ingredient experience.
- 10+ years’ experience on the QSR segment.
- Strong track record of achieving sales targets and driving revenue growth.
- Familiarity with CRM software and sales analytics tools.
- Fully bilingual (English 100%)
- Travel: 40%.
- BI Tools: CRM, Power BI, PP, Excel.
Griffith Foods es un socio de desarrollo de productos que combina creatividad y cuidado para nutrir al mundo, con profesionales que apoyan a nuestros clientes para satisfacer las necesidades y requisitos del consumidor, a la vez que respetan y preservan el planeta.

📌 Sales Director - Qsr (Monterrey)
🏢 Griffith Foods
📍 Monterrey