We are seeking a dynamic and results-driven **Media Buyer** to join our team. In this role, you will take charge of managing and optimizing digital advertising campaigns across multiple platforms (including Facebook, Google, TikTok, and more). Your goal will be to strategically allocate budgets, monitor key performance metrics, and drive the highest return on ad spend (ROAS) while collaborating with our creative team to produce high-performing ads.
**Key Responsibilities**:
- **Campaign Management & Optimization**: Oversee paid advertising campaigns across various platforms (Facebook, Google, TikTok, etc.). You will manage budgets efficiently and make real-time adjustments to maximize campaign performance and ROI.
- **Performance Monitoring**: Keep a close eye on key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversions, cost per acquisition (CPA), and ROAS. Analyze campaign data to identify trends, optimize strategies, and improve results.
- **Creative Collaboration**: Work with the team to brainstorm and develop fresh hooks, targeting strategies, and creative ideas for ads. Your creative input will help shape compelling ad copy and visuals that resonate with our audience.
- **Cross-Team Collaboration**: Collaborate with copywriters, designers, and other stakeholders to ensure that ad creatives align with campaign strategy and offer a seamless customer experience from the initial click to site conversion.
- **Customer Journey Alignment**: Ensure that ads and the overall customer experience are aligned across all touchpoints—from the first impression to purchase—creating a smooth, cohesive journey.
- **Industry Awareness**:



Stay up-to-date with the latest changes in digital advertising platforms, such as algorithm updates or new features. Adapt strategies to leverage these changes and keep our campaigns performing at their best.
- **Client Success Focus**: Develop a deep understanding of each client’s business, marketing objectives, and target audience to inform strategic decisions that align with their goals. When our clients win, we win.
**Skills & Qualifications**:
- **Experience with Digital Ads**: At least 1 year of experience managing or assisting with online ad campaigns. Familiarity with Facebook Ads Manager and Google Ads is required. Experience with platforms like TikTok or YouTube is a bonus.
- **Data-Driven Mindset**: Comfortable with numbers and analytics. You should be proficient in interpreting metrics like CPC, CPM, CPA, and ROAS, and capable of using Excel or Google Sheets to analyze campaign data.
- **Creative & Strategic Thinking**: You approach media buying with both creativity and strategy. You think beyond execution, analyzing ad performance to suggest new targeting approaches, ad creatives, and funnel tweaks for continuous improvement.
- **Marketing Funnel Knowledge**:



Understanding how a customer moves through the funnel—from awareness to conversion—is essential. You’ll optimize campaigns not just for clicks, but for long-term conversion success.
- **Organized & Detail-Oriented**: You’re skilled at managing budgets, multiple campaigns, and tight deadlines without compromising quality or performance. Attention to detail is crucial in ensuring ads are delivered to the right audience at the right time.
- **Collaborative Team Player**: Excellent communication skills and the ability to work well with cross-functional teams are essential. You’ll collaborate closely with copywriters, designers, and strategists, offering and receiving feedback to refine campaigns.
- **Adaptability & Problem-Solving**: The digital advertising landscape changes rapidly. You should be comfortable pivoting strategies when needed, troubleshooting on the fly, and coming up with creative solutions with a positive attitude.
- **Continuous Learning**: A passion for professional growth and keeping up with the latest trends in digital advertising. Whether it's attending webinars, earning new certifications, or experimenting with fresh strategies, you are always looking for ways to improve.
**Preferred Qualifications**:
- Experience with certifications like **Facebook Blueprint** or **Google Ads** (or the willingness to earn them).
- Prior experience in an agency setting or managing multiple client accounts is a plus.
Pay: $30,000.00 - $40,000.00 per month
**Experience**:
- Media Buyer: 2 years (required)
- Marketing: 2 years (required)
**Language**:
- English (required)
Work Location: Remote

📌 Media Buyer (México)
🏢 MOSAIC GLOBAL
📍 México