Job Vacancies
- Back
Digital Paid Media Specialist
Queretaro, Mexico | Marketing | Experienced | Unlimited | July 17, 2025
SHARE- Job Description
- Main Tasks
- Set up, manage, and optimize digital ad campaigns on Meta (Facebook & Instagram), LinkedIn, and Google Ads (Search, Display, YouTube) from initial setup to continuous improvement for the respective brands of MANN+HUMMEL, in close coordination with internal teams and external service providers.
- Implement hands-on adjustments to campaigns, optimizing targeting, bidding, ad copy, creatives, and placements daily to achieve performance goals.
- Monitor campaign performance metrics such as CTR, CPC, CPA, and ROAS, making real-time adjustments for maximization of results.
- Conduct A/B testing on various campaign elements to refine strategies and improve performance.
- Take full ownership of campaign execution ensuring daily management and constant optimization.
- Analyze and report on campaign performance providing actionable insights and recommendations for ongoing improvements.
- Manage budgets effectively ensuring optimal allocation of resources to maximize return on investment.
- Ensure compliance with platform policies and maintain high-quality standards for all campaigns.
- Collaborate with internal teams (creative, content, brand, marketing) to ensure campaigns align with broader marketing objectives of respective brands of MANN+HUMMEL:
- Ensuring compliance with the integral paid media infrastructure, guidelines, governance, and standards for executing campaigns across business units and regions.
- Your Profile
EXPERIENCE:




- 2+ years Proven experience in hands-on campaign setup and optimization across Meta, LinkedIn, and Google Ads. Ideally within globally operating B2B company.
- Education: Bachelor’s Degree in Marketing, Communications, or a related field.
SKILLS AND KNOWLEDGE:
- Analytical skills with a proven ability to use data-driven insights to make campaign adjustments.
- Familiarity with A/B testing, retargeting, and audience segmentation strategies.
- Strong proficiency with ad platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
- Solid knowledge of how to bring a brand strategy to life through paid media communication.
- Experience with content management systems (e.g., AEM), web analytics, and media tools (e.g., Sprinklr), as well as basic knowledge of Adobe Photoshop. Proficiency in Microsoft Office and general computer skills
- Certifications from Meta Blueprint, LinkedIn Marketing Labs, and Google Ads Academy are preferred.
- Languages: Fluent in English (C1+), knowledge of French is a advantage
- Competencies: Excellent communication, presentation, and analytical skills, self-starter with strong motivation and goal-oriented mindset, strong organizational and multitasking abilities, team player with the ability to work independently and collaboratively.
LI-OnSite
- Are you full of ideas? Are you keen to take on responsibility and really achieve something? Then our doors are open to you. This company lives out its values, gives people the freedom to use their own initiative, and offers many development exciting opportunities and many exciting projects - all of which awaits you here.

📌 Digital Paid Media Specialist (Santiago de Querétaro)
🏢 MANN+HUMMEL
📍 Santiago de Querétaro