Brandtech+ (formerly known as OLIVER+) is a integral team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of **The**Brandtech** Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
**Role**: GenAI Creative Director
**Location**:Remote work residence in Mexico
**A little bit about the role**:
Awareness and adoption of GenAI technology has transformed advertising, creating entirely new opportunities, and challenges for creative teams. We're looking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform, Pencil, and will be using Pencil along with a full range of other AI tools to ensure you and the team deliver high-performing, innovative ads.
You'll be the go-to leader for creative problem-solving, guiding your team to push the boundaries of GenAI's potential, overcoming current limitations, and constantly evolving our creative approach as the technology advances.
We need a multi-skilled CD who will direct, inspire, and uplift creative talent at every level, while driving a culture of innovation, positivity, and excellence in GenAI-powered advertising for Brandtech+.
**What you'll be doing**:
- Lead GenAI-Driven creative excellence.
- Set the standard for quality and originality in GenAI-powered advertising,



personally guiding the creative process from brief to delivery.
- Oversee the end-to-end creation of GenAI content - providing direction on concept, copy, design, image/video generation, and final assembly - ensuring all work meets the highest creative and client standards.
- Foster a culture of experimentation and learning, keeping the team informed and inspired by emerging GenAI trends and best practices.
**Inspire, Mentor, and Develop Teams**
- Lead, support, and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight.
- Champion knowledge sharing, facilitate regular reviews, and drive growth at every level, ensuring a positive, collaborative culture.
- Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities across the team.
**Client Partnership & Business Impact**
- Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage expectations, educating stakeholders on GenAI's potential and current limitations.
- Showcase BRANDTECH+ expertise through clear process transparency and successful case presentations to clients and the wider business.
- Contribute to business growth by sharing GenAI's creative potential with clients and identifying opportunities for expanded engagement.
**Shape Workflow & Brand Integrity**
- Work closely with resourcing teams to allocate resources efficiently,



ensuring the right expertise is applied to each project and deadlines are met.
- Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency at every touchpoint.
**Drive Continuous Innovation**
- Where needed, collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features.
- Provide actionable feedback, champion responsible GenAI deployment, and support the roll-out of new techniques and innovations across the team and business.
**What you'll need**:
- Be highly creative with a strong background in traditional (non AI) advertising.
- Track record of delivering real-world digital advertising.
- Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc).
- Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.
- A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.
- Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
- Passion for AI and new technology
- Proficiency in Adobe Creative Cloud and related creative software.
- Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams.
- Prior agency experience preferred; comfortable directing complex, cross-functional creative projects.
- Excellent written and spoken English, with public speaking, presentat

📌 Genai Creative Director (Ciudad de México)
🏢 Brandtech+
📍 Ciudad de México