Job Overview

Our client is looking for a proactive and results-driven B2B Appointment Setter to focus on outbound cold calling to public safety agencies, primarily Sheriff's Departments. In this role, you will execute high-volume outreach across all four U.S. time zones (Eastern, Central, Mountain, and Pacific) to qualify prospective decision-makers and secure sales appointments to drive pipeline growth.

Schedule

- Monday & Friday, 9:00 AM - 12:00 PM EST and Tuesday - Thursday, 10:00 AM - 12:00 PM EST / 1:00 PM - 4:00 PM EST (21 hours per week)

Responsibilities

- Execute high-volume outbound prospecting activities through cold calling, warm lead follow-ups, and strategic outreach to generate qualified sales opportunities across B2B markets.
- Conduct 35 - 100 outbound calls daily while maintaining high-quality conversations, accurate qualification, and professional customer engagement.
- Consistently achieve the primary performance objective of securing a minimum of one (1) qualified product demonstration or sales consultation per working day, while continuously building a healthy future pipeline.
- Identify, engage, and qualify decision-makers through effective discovery conversations, uncovering business needs, pain points, buying intent, and decision-making processes.
- Navigate complex organizational structures by building rapport with gatekeepers, executive assistants, department managers, and key stakeholders to gain access to purchasing decision-makers.
- Execute structured multi-touch follow-up sequences via phone.
- Handle objections confidently using consultative cold calling techniques,



positioning value-based solutions that align with each prospect's business objectives.
- Schedule and coordinate product demonstrations and consultations using Google Meet virtual meeting platform.
- Increase appointment attendance by proactively confirming meetings, sending reminders, managing reschedules, and maintaining strong pre-demo engagement.
- Maintain accurate Dashboard records by documenting call outcomes, prospect interactions, follow-up activities, and appointment details.
- Collaborate closely with the Sales and Operations team to maximize conversion from dialing to demo scheduling.
- Continuously analyze outreach performance, conversion metrics, and call effectiveness to improve calling, objection handling, and overall appointment-setting success.
- Ensure all outreach activities comply with company policies, client standards, and applicable communication regulations.

Performance Expectations & Key Performance Indicators (KPIs)

- 35 - 100 outbound calls per day (depending on campaign requirements).
- Minimum of 1 qualified demo/appointment secured per day.
- Meet or exceed daily, weekly, and monthly appointment-setting targets.
- Maintain high call-to-conversation and conversation-to-demo conversion rates.
- Maintain Dashboard accuracy with timely updates on all prospect interactions.
- Consistently meet activity metrics,



including calls, talk time, follow-ups.
- Demonstrate professionalism, resilience, and persistence while delivering an exceptional prospect experience throughout.

Key Notes on Work Schedule

- Proposed schedule: Monday & Friday: 9:00 AM 12:00 PM; Tuesday Thursday: 10:00 AM 12:00 PM and 1:00 PM 4:00 PM EST. The split shift is designed to avoid the standard U.S. lunch period and maximize call effectiveness.
- Schedule Flexibility: Willingness to adjust working hours and shift schedules based on the clients target geographical markets and calling windows. For example, when focusing on prospects in the Pacific Northwest, the agent may be required to start later in the day to align with the relevant U.S. time zone and maximize contact rates.

Requirements

- Proven experience in B2B outbound cold calling and appointment setting.
- Excellent verbal and written English communication skills suitable for engaging U.S. public safety decision-makers.
- Ability to work U.S. business hours and maintain flexibility to align with target U.S. time zones.

Qualifications

- Bilingual capabilities in English and Spanish are an advantage.
- Previous experience supporting B2B sales or public safety accounts.

Independent Contractor Perks

- Permanent work from home
- Immediate hiring

NotePlease click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

📌 B Appointment Setter (Public Safety Industry) (México)
🏢 BruntWork
📍 México