**Key Responsibilities****Market Intelligence & Competitive Analysis**- Continuously monitor macro and micro market trends, emerging business models, and competitor dynamics through advanced analytics and real-time dashboards.
- Collect, integrate, and analyze large datasets across internal and external sources to produce strategic market intelligence and drive business recommendations.
- Conduct in-depth financial modeling, predictive forecasting, and scenario planning to support go-to-market strategies and long-term planning.
- Translate complex datasets into actionable intelligence through executive-ready reports and dynamic visualizations using BI tools (e.g., Tableau, Power BI).
- Perform ongoing capability assessments and gap analyses across business units, identifying key levers for revenue and margin improvement.
- Lead analysis of product and project performance by developing KPIs, attribution models, and insights frameworks that guide investment decisions.
- Collaborate with cross-functional teams to define data and analytics requirements for tools and systems supporting Product and Business Development initiatives**Customer Experience & Commercial Enablement (Business Intelligence Focus)**- Lead omnichannel customer journey analysis by leveraging data to identify pain points, measure impact, and optimize service strategies through actionable insights.
- Ensure data-driven execution of marketing plans, customer segmentation, and commercial enablement programs, aligning with customer behavior and performance metrics.
- Design and implement analytics frameworks to measure and enhance the end-to-end customer experience across product, marketing, and technology touchpoints.




- Collaborate cross-functionally to prioritize customer-facing improvements using quantitative methods predictive modeling.
- Develop dashboards and performance tracking tools to drive excellence in customer operations and continuously improve experience delivery.
**Internal Collaboration & Development**- Partner closely with the Commercial and Strategy teams to translate business objectives into data-driven growth initiatives, using forecasting models and performance analytics.
- Build strong relationships with stakeholders to understand commercial needs and deliver insights through BI tools (e.g., Power BI, SQL, Excel, internal tools).
- Provide analytical support for the creation and evaluation of promotional content and campaign performance, working with media agencies to refine targeting and ROI.
- Support capability building within the team by mentoring junior analysts and promoting the use of advanced analytics, automation, and self-service BI tools.
**Qualifications**- Bachelor's degree in Marketing, Business or related field.
- 5+ years of experience in marketing, brand management, or a related function.
- Proven success in designing and executing integrated marketing strategies.
- Strong analytical, strategic thinking, and project management skills.
- Experience leading market research, working with data, and delivering actionable insights.




- Understanding of customer journey mapping and customer experience strategies.
- Strong interpersonal skills with the ability to influence and collaborate cross-functionally.
- Bilingual (Spanish and English) proeficency,**Internal Application Requirements**:Please ensure to includes the following documents:Curriculum Vitae (CV)Letter of IntentTOEIC Score Report (minimum score: 800)Important:**Application materials must be submitted between June 11th and June 17th.
** Only complete submissions received during this period will be considered.FedEx is widely acknowledged as a world-class company.We are honored and proud to be consistently recognized as a great place to work, a technology innovator and one of the world's most admired and respected companies.FedEx is consistently named among the World's most valuable and admired brands.Some of our recent awards include:- **** Fortune's World Most Admired Companies (14th)- **** Fortune's Best Places to Work (15th)- **** Forbes's One of the "Best Employers for Diversity"- **** FedEx LAC included in the GPTW's Best Workplaces in Latin America Ranking (24th)- **** FedEx Mexico was included in the GPTW Ranking for 18th consecutive years- **** FedEx Mexico received the CEMEFI Certification for 13th consecutive years endorsing FedEx as a company socially responsible- **** FedEx Chile was re-certified with Giro Limpio, a seal from the Agency of Sustainable Energy that seeks to improve the energy efficiency of the ground transportation sector, by reducing fuel consumption and greenhouse gas emissions.
- **** FedEx Uruguay selected by GPTW among the 5 best companies to work for.

📌 Lm416: Marketing Advisor (Xico)
🏢 Fedex LAC
📍 Xico