Lands Focus Market Digitization Strategies, Maximizing Value for Business Growth._
**Purpose of role**: Leads the focus market cross-BU GDT (Integral Digital & Technology) digitization plan, business deployment. Leads cross-functional teams to deliver digitally enabled outcomes on time and within budget, ensuring integration and embedment in the focus market for growth, savings, and operational effectiveness.
**Key Accountabilities**:
- Accountable for the E2E GDT plan for the market or country that cuts across business units and products.
- Runs cross-BU prioritization forum with the BU CDIOs for the region, to align on the plan.
- Lead for business deployment of products in national or country scope, working closely with products to ensure outcome delivery.
- Manages business deployment, optimizes performance and mitigates risks.
- Acts as first point of contact/support for GDT in the focus market, especially where limited BU roles are present.
- Ensures operational continuity.
- Accountable for local incident/crisis management, including cyber, privacy, regulatory, customer, and other issues.




- Ensures products receive feedback from market/country stakeholders and advocates for user centricity.
- Oversees the integration of digital technologies into all areas of the business, improving operational efficiency and customer experience.
- Sits on the country leadership team if not covered by BU CDIO; and in case of a regional setup, supports the senior-most BU CDIO on regional agenda requirements.
- Suggests opportunities for leveraging AI and automation to drive productivity growth or operational effectiveness.
**Key Interactions**
- Market/Country LT including Country Head of CD, BU GM.
- Market/Country Finance lead.
- Customer Operations.
- BU CDIO team.
- Product Domains/Families.
**Key Skills Required**
- Digital acumen: experience leading digital (Data, AI, Tech) programs or products.
- Business acumen: cross-functional.
- Strong leadership, influencing and stakeholder management skills.
- Program/plan management to ensure delivery of outcomes.
- Excellent communication, collaboration and interpersonal skills.

📌 Focus Market Digital Lead Mexico (Bosques de las Lomas)
🏢 Unilever
📍 Bosques de las Lomas