14 ago
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BYD México
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Xico
The Performance Marketing Data Specialist is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels.This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting.The idóneo candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.Core Responsibilities : 1.Campaign Performance Analysi s Monitor and evaluate KPIs across paid channel s (e.g., Google Ads, Meta, TikTok, programmatic).
Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LT V. Identify performance trends, inefficiencies, and optimization opportunities 2 .
Data Collection
📌 Automotive Performance Marketing Data Specialist (Xico)
🏢 BYD México
📍 Xico