Lead the end-to-end marketing strategy for the Mr. Muscle and Drano brands in Mexico, with full accountability for P&L; performance. Drive brand growth through portfolio strategy, innovation, integrated media planning, and cross-functional leadership to deliver sustainable and profitable business results.
KEY RESPONSIBILITIES
- Lead the end-to-end brand strategy for the Mr. Muscle and Drano brands in Mexico, driving sustainable business growth and strengthening brand equity.
- Own the P&L; for both brands, with full accountability for business performance, from top-line revenue growth to bottom-line profitability.
- Develop and execute brand strategies, including portfolio management, innovation, brand positioning, and long-term growth plans.
- Lead the integrated media and communications strategy, optimizing marketing investments to maximize return on investment and business impact.
- Identify growth opportunities through consumer insights, market trends, and competitive analysis, translating them into actionable business strategies.
- Lead cross-functional teams (Sales, Finance, Supply Chain, RD&E;, and Global Marketing) to ensure the successful execution of strategic initiatives.
REQUIRED EXPERIENCE YOU’LL BRING
- **2-3 years of experience as a Brand Manager** in FMCG companies, leading brand growth strategies.
- **Experience developing and executing brand strategies**, including ATL, BTL, and Digital media planning, as well as integrated communication plans.
- **Experience managing media agencies**, optimizing marketing investments and ensuring the achievement of business KPIs.
- **Experience working with creative agencies**, leading the development of advertising campaigns, communication assets, and brand innovation initiatives. **Strong understanding of P&L; management**,



with the ability to assess the financial impact of marketing decisions on sales, profitability, and overall business performance.
- **Experience in new product development and commercialization**, from opportunity identification through successful market launch.
- **Experience leveraging market and consumer insights** using tools such as Nielsen and Kantar to support strategic business decisions.
- **Advanced proficiency in Excel and PowerPoint** for business analysis and executive presentations; experience with Canva and AI-powered marketing tools is a plus.
- **Strong analytical and strategic thinking skills**, with a results-oriented mindset, cross-functional leadership capabilities, and a proven ability to execute high-impact initiatives.
PREFERRED EXPERIENCES AND SKILLS
- **Strategic mindset**, with the ability to identify growth opportunities and translate them into high-impact business initiatives.
- **Results-oriented**, with a strong focus on delivering profitable growth and achieving business objectives.
- **Strong leadership and influencing skills**, with the ability to lead cross-functional teams and effectively manage internal and external stakeholders without direct authority.
- **Strong analytical and data-driven decision-making skills**, leveraging consumer insights, market intelligence, and financial performance to shape business strategies.
- **Excellent communication and presentation skills**,



with the ability to develop compelling executive-level narratives and influence stakeholders across the organization.
- **Strong project management and organizational skills**, effectively managing multiple priorities and initiatives in a fast-paced environment.
- **Proactive, adaptable, and innovation-driven**, with a continuous improvement mindset and a passion for identifying new opportunities to drive brand growth.
KEY RESPONSIBILITIES
- Lead the end-to-end brand strategy for the Mr. Muscle and Drano brands in Mexico, driving sustainable business growth and strengthening brand equity.
- Own the P&L; for both brands, with full accountability for business performance, from top-line revenue growth to bottom-line profitability.
- Develop and execute brand strategies, including portfolio management, innovation, brand positioning, and long-term growth plans.
- Lead the integrated media and communications strategy, optimizing marketing investments to maximize return on investment and business impact.
- Identify growth opportunities through consumer insights, market trends, and competitive analysis, translating them into actionable business strategies.
- Lead cross-functional teams (Sales, Finance, Supply Chain, RD&E;, and General Marketing) to ensure the successful execution of strategic initiatives.
REQUIRED EXPERIENCE YOU’LL BRING
- **2-3 years of experience as a Brand Manager** in FMCG companies, leading brand growth strategies.
- **Experience developing and executing brand strategies**, including ATL, BTL, and Digital media planning, as well as integrated communication plans.
- **Experience managing media agencies**, optimizing marketing investments and ensuring the achievement of business KPIs.
- **Experience working with crea

📌 Sr. Associate - Marketing Home Cleaning (Ciudad de México)
🏢 Sc Johnson
📍 Ciudad de México