Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.
This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:
Campaign execution and optimization
Paid media strategy and scaling
Budget management and pacing
Performance analysis
Conversion tracking and attribution
Reporting and data visualization
You’ll manage campaigns across:
Google Ads
Microsoft Ads
Meta Ads (Facebook & Instagram)
TikTok Ads
Snapchat Ads
Display and video advertising
Native advertising
Connected TV (CTV)
The adecuado candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.
If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.
What You’ll Own Multi-Platform Paid Media Management Own and manage campaigns across:
Google Ads
Microsoft Ads
Meta Ads
TikTok Ads
Snapchat Ads
Native advertising platforms
CTV platforms
Plan, build, launch, and optimize:
Paid search campaigns
Paid social campaigns
Display campaigns
Video advertising
Retargeting campaigns
Native campaigns
CTV placements
Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.
Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.
Campaign Optimization & Scaling Monitor campaign performance daily and optimize:
Bids
Budgets
Audiences
Targeting
Placements
Keywords
Creatives
Campaign structures
Continuously improve key performance metrics, including:
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.
Analytics, Tracking & Attribution Analyze campaign performance using:
Google Analytics
Google Tag Manager
Platform-level analytics
Reporting and visualization tools
Monitor the customer journey from initial ad interaction through conversion.
Identify:
Performance bottlenecks
Tracking issues
Attribution gaps
Audience trends
Funnel inefficiencies
Scaling opportunities
Ensure campaign decisions are supported by reliable, actionable data.
Reporting & Data Visualization Build and maintain reporting dashboards using:
Looker Studio
Google Analytics
Advertising platform reporting
Excel / Google Sheets
Other reporting platforms
Prepare:
Performance reports
Optimization summaries
Budget pacing updates
Campaign insights
Strategic recommendations
Translate complex advertising data into clear insights that leadership and other stakeholders can act on.
Budget Management, Pacing & Forecasting Own:
Campaign budgets
Daily and monthly pacing
Bid strategies
Spend allocation
Performance forecasting




Ensure advertising spend remains aligned with business objectives and performance targets.
Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.
Testing & Performance Improvement Develop and execute structured testing across:
Audiences
Creative formats
Ad messaging
Placements
Bidding strategies
Campaign structures
Channels
Use testing data to determine what should be scaled, adjusted, or discontinued.
Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.
Cross-Functional Collaboration Work closely with:
Marketing teams
Creative teams
Analytics stakeholders
Leadership
Provide data-backed feedback on creative performance and campaign opportunities.
Ensure alignment across:
Media strategy
Campaign execution
Creative development
Analytics
Reporting
Revenue objectives
Maintain clear documentation and communication across campaigns and accounts.
Required Experience & Skills 10+ years of hands-on digital media buying and paid advertising experience.
Deep expertise with:
Google Ads
Meta Ads
Strong experience across:
Paid search
Paid social
Display advertising
Video advertising
Native advertising
CTV campaigns
Advanced proficiency with:
Google Analytics
Google Tag Manager
Looker Studio
Strong understanding of:
Performance marketing
Conversion tracking
Attribution
Audience segmentation
Funnel optimization
Campaign scaling
Advanced Excel or Google Sheets skills for:
Budget pacing
Forecasting
Reporting
Performance analysis
Excellent written and verbal English communication.
Strong organizational and time-management skills.
Ability to manage multiple accounts and campaigns independently.
Comfortable working remotely during U.S. business hours.
Reliable high-speed internet and professional remote work setup.
Nice-to-Have Experience TikTok Ads
Snapchat Ads
Microsoft Ads
CTV advertising
Programmatic media buying
Large-scale multi-platform campaign management
Performance marketing agency experience
Growth marketing environments
Advanced attribution and conversion tracking
Managing substantial advertising budgets
Cross-channel acquisition strategy
Creative performance analysis
What Makes You a Strong Fit You:
Are highly analytical and performance-driven.
Have deep hands-on experience inside advertising platforms.
Take full ownership of campaign outcomes.
Make decisions based on data rather than assumptions.
Know how to diagnose underperforming campaigns quickly.
Understand when and how to scale successful campaigns.
Balance growth with profitability and efficiency.
Are disciplined with budgets, pacing, and reporting.
Can manage multiple campaigns and accounts simultaneously.
Communicate performance insights clearly to stakeholders.
Proactively identify problems and opportunities without waiting for direction.




What a Typical Day Looks Like A Digital Media Manager’s day may include:
Reviewing campaign performance and budget pacing across accounts.
Analyzing ROAS, CPA, CPL, CTR, and conversion trends.
Adjusting bids, budgets, audiences, targeting, and placements.
Reviewing creative performance and identifying new testing opportunities.
Diagnosing underperforming campaigns.
Scaling campaigns demonstrating strong performance.
Analyzing data through Google Analytics and Looker Studio.
Reviewing attribution and conversion tracking.
Preparing reports and optimization recommendations.
Collaborating with creative and marketing teams.
Testing new channels, audiences, creatives, and campaign structures.
In short: you drive measurable growth through disciplined media buying, rigorous performance analysis, and continuous campaign optimization across multiple paid advertising channels.
Key Metrics for Success Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Conversion rates
Campaign profitability
Budget pacing and spend efficiency
Successful scaling of high-performing campaigns
Tracking and reporting accuracy
Consistency of campaign optimization
Overall paid media growth and performance
Why This Role Stands Out Full ownership across multi-platform paid media campaigns.
Opportunity to manage large-scale performance marketing initiatives.
Work across Google, Meta, TikTok, CTV, and emerging advertising channels.
Direct influence over acquisition performance and business growth.
Strong exposure to advanced analytics, attribution, and campaign optimization.
High ownership over budgets, testing, and scaling decisions.
Fully remote work environment.
Growth opportunities into:
Senior Digital Media Manager
Paid Media Lead
Head of Paid Media
Performance Marketing Director
Growth Marketing Leadership
Interview Process Initial Phone Screen
Video Interview with Pavago Recruiter
Final Interview
Offer & Onboarding
Spark Hire Intro Video As part of the application process, you’ll be asked to complete a short Spark Hire intro video .
This is your opportunity to go beyond your resume and tell us about your paid media experience, the advertising platforms you’ve managed, the scale of campaigns and budgets you’ve worked with, and examples of how you’ve improved campaign performance.
Please keep your responses clear, concise, and conversational . We’re not looking for a perfectly scripted presentation — we want to understand how you communicate, think about performance, and approach campaign optimization.
Completion of the Spark Hire intro video is required for your application to be considered.
Apply Now If you:
Have extensive hands-on paid media experience.
Are highly skilled in Google Ads and Meta Ads.
Have experience across search, social, display, video, native, or CTV.
Know how to optimize and scale campaigns based on performance data.
Understand attribution, tracking, budgeting, and reporting.
Thrive in fast-paced, performance-driven environments.
We’d love to hear from you.
Apply today and complete the required Spark Hire intro video to move forward in the hiring process.
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📌 Digital Media Manager (Ciudad de México)
🏢 Pavago
📍 Ciudad de México