Coca-Cola HBC Mexico is seeking a senior Phygital RTM leader to bridge category/brand teams with commercial operations, driving advanced analytics and AI-driven initiatives. The role focuses on designing long-term RTM strategies, scaling across LATAM markets, and evolving the sales force into business consultants within a Phygital framework.
You will work closely with Supply Chain and Digital teams to align adaptable service models with customer expectations, while partnering with vendors and
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📌 Director, Phygital Route-to-Market Strategy (Ciudad de México)
🏢 Coca-Cola HBC
📍 Ciudad de México
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