Key Responsibilities
Marketing Analytics & Data Quality
- Own marketing data collection, validation, and reporting. - Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems. - Conduct User Acceptance Testing (UAT) for new Mar Tech implementations, enhancements, and vendor integrations. - Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps. - Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms. - Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy. - Create documentation and testing plans to support ongoing platform enhancements.
Marketing Technology & Integrations
- Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions. - Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation, Attribution, Measurement, Reporting - Support integrations across platforms such as: Meta Router, Live Ramp, Branch, Singular, CDPs and audience activation platforms - Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.
Audience Strategy & Activation
- Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels. - Understand audience creation methodologies, identity resolution, and customer matching strategies. - Validate audience eligibility, activation logic,



and downstream platform delivery. - Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized. - Assist in developing audience measurement and attribution frameworks.
Privacy, Compliance & Data Governance
- Support compliance initiatives related to consumer privacy regulations, including: CCPA / CPRA, GDPR, Emerging privacy regulations - Support consent management solutions, including One Trust. - Understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations. - Partner with Legal, Privacy, Security, and Engineering teams to ensure marketing technologies remain compliant.
Vendor & Stakeholder Management
- Serve as a liaison between business stakeholders and technology partners. - Build and maintain strong relationships with Mar Tech vendors, implementation partners, and platform providers. - Translate business requirements into technical specifications and actionable workstreams. - Communicate complex technical concepts clearly to both technical and non-technical audiences.
Required Qualifications
- Bachelor's degree in Marketing, Analytics, Information Systems, Computer Science, Business, or a related field. - 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics,



Marketing Operations, or related disciplines. - Advanced SQL proficiency required, including the ability to independently query, analyze, validate, and troubleshoot complex datasets. - Experience with cloud data platforms such as Snowflake, Big Query, or Databricks. - Hands-on experience with Adobe Analytics and/or Google Analytics. - Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues. - Experience performing UAT, implementation validation, and production readiness testing. - Strong understanding of the end-to-end Mar Tech ecosystem and customer data lifecycle. - Experience supporting audience creation, segmentation, and activation strategies. - Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks. - Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and One Trust. - Experience managing vendor relationships and coordinating cross-functional initiatives. - Strong analytical thinking, problem-solving, and communication skills. - Ability to work independently, manage competing priorities, and thrive in a fast-paced environment.
Preferred Qualifications
- Experience leveraging AI technologies to improve testing, troubleshooting, documentation, reporting, or process automation. - Understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies. - Experience working in Agile environments and collaborating with Product and Engineering teams.
Success Profile
The adecuado candidate:

📌 Sr specialist, marketing technology (Santiago de Querétaro)
🏢 Petco
📍 Santiago de Querétaro