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The Site Merchandising & Content Manager leads the execution of digital merchandising and product content strategies across all brand-owned sites, dropship retailers, and marketplaces.
This role manages a multi-channel team responsible for site refreshes, listing accuracy, asset updates, and content optimization.
The manager ensures product storytelling aligns with campaign and sales goals, while maintaining operational consistency across geographies and platforms.
This role reports to the e Commerce Director and collaborates closely with Brand, Creative, Sales, and Site Experience teams.
Responsibilities
Manage a team of Senior Merchandisers (Brand Sites, Dropship, Marketplaces) and Junior Merchandisers
Oversee day-to-day execution of updates across Shopify, retailer portals, and marketplaces
Define workflows for content updates, QA, campaign setup, and weekly site refreshes
Prioritize team efforts based on launch calendars, product importance, and business needs.
Own the merchandising and content calendar across all channels
Ensure consistency of product copy, imagery, sorting, and tagging logic
Partner with Brand and Creative to localize and deploy campaign assets in a timely manner
Monitor PDP, PLP, homepage, and A+ content to ensure accuracy and brand alignment.
Process & Tool Optimization
Define SOPs for product setup, content QA, and change management across brand sites, dropship portals, and marketplaces
Coordinate with the Developer and Analyst to identify automation or content improvement opportunities
Track team productivity and asset readiness using tools like Monday or Asana.
Reporting & Stakeholder Collaboration




Maintain clear documentation and trackers for launches, errors, and performance
Collaborate with Demand Planning on product readiness and allocation
Partner with Site Experience to align merchandising strategy with UX performance and CRO experiments
Provide performance feedback to Brand and Creative on content effectiveness (e.g., clicks, conversion)
Requirements
6+ years in e Commerce merchandising, site operations, or content production
Experience managing multi-level teams and coordinating across sales channels
Strong understanding of product taxonomies, digital content standards, and retailer requirements
Hands-on experience with Shopify Plus, marketplace seller portals, CMS, and product syndication tools
Detail-oriented with excellent project management and cross-functional collaboration skills
Fluent in Spanish and English; Portuguese and other languages are a plus
**Please attach your CV in English**.
Seniority levelSeniority level Mid-Senior level
Employment typeEmployment type Full-time
Job functionJob function Analyst and Management
Industries Retail Apparel and Fashion
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📌 Site Merchandising & Content Manager (México)
🏢 Maxima Apparel
📍 México