We are a globalleaderinLead generationand we power the growth of 200 clientsacross 15 countries in Europe & North America.Dolead runs paidmarketing campaignsfaster, integrates customerdatawith confidence and generatessales-ready leadsat a fixed cost per lead.We're looking for aFreelance Paid Search Managerto support the growth of our North American market.This role is not about "running ads."It's about owning performance: understanding what drives lead quality, scaling what works, and making fast decisions based on data.You'll manage a portfolio of acquisition campaigns, primarily across Search channels, with direct impact on revenue, margin, and client growth.What you'll doManage high-budget acquisition campaigns acrossGoogle Ads and Bing (core focus)Own performance across your portfolio: lead volume, quality, revenue, and marginAnalyze campaign performance and identify where to improve efficiency and scaleRun structured experiments: keywords, bidding strategies, account structure, landing pagesCollaborate with Sales,



Operations, and internal teams to improve the full acquisition funnelContinuously challenge and refine existing strategies rather than just maintaining themWhat we're looking for2+ years of experience managingPaid Search campaigns (Google Ads, Bing)Strong hands-on experience in lead generation / customer acquisitionExperience managing multiple accounts and significant monthly budgetsStrong analytical mindset: you're comfortable making decisions from dataFamiliarity with the North American market (clients, competition, expectations)Ownership mindset: you move forward without waiting for perfect directionAttention to detail and operational rigorFluent English (written and spoken)Nice to have (not required)Exposure to Paid Social channels (Meta, Tik Tok, etc.)Experience testing cross-channel acquisition strategies

📌 Paid Search Consultant - Contract - South America Based (Xico)
🏢 Dolead
📍 Xico