Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients' research objectives- Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client- Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities- Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
- Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives- Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
- Partner with the sales organization to grow the media effectiveness analytics business- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
**Qualifications**:**General Skills & Competencies**- Expertise in Manufacturer Marketing and Media functions as well as media agencies- Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.- Strong logic, deductive reasoning, problem solving and critical thinking skills- Skilled & polished communicator,



including group presentations and storytelling- Robust project management skills- Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)- Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development- Able to work collaboratively with internal & external teams- Strong sense of urgency and accountability to drive client outcomes- CPG industry knowledge, experience and acumen- Consistently drives best practices, process improvements and thought leadership to advance the business**Background and Technical Skills**- Bachelor's degree required- MBA or advanced/analytics degree preferred- 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media- Strong Marketing/Research background**Additional Information**:**Our Benefits**- Flexible working environment- Volunteer time off- LinkedIn Learning- Employee-Assistance-Program (EAP)**About NIQ**NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.In ****, NIQ combined with GfK, bringing together the two industry leaders with unparalleled general reach.With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.Want to keep up with our latest updates?
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📌 Manager Meff Consulting (Xico)
🏢 Nielseniq
📍 Xico