OverviewAt Zebra, we are a community of innovators who come together to create new ways of working.
United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.
Being part of Zebra Nation means you are seen, heard, valued, and respected.
Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.
Come make an impact every day at Zebra.What We're Looking ForThe Vertical Marketing Advisor is responsible for developing and executing marketing strategies tailored to a specific industry or market segment, known as a "vertical."
This role involves in-depth analysis of industry trends, customer needs, and the competitive landscape to create targeted campaigns.
The ultimate goal is to drive brand awareness, generate leads, and increase customer engagement within the specialized market.
This position requires close collaboration with sales, product management, and other cross-functional teams to ensure the effective positioning of the company's solutions.ResponsibilitiesContent creation with B2B experience; media content reviewDevelop and execute annual and quarterly marketing plans to achieve growth objectives, including identifying and defining specific marketing tactics and commercial action plansConduct thorough market research and competitive intelligence analysis to understand industry trends, customer needs, and the competitive landscapeLead Go-to-Market (GTM) initiatives for new products and solutions, ensuring readiness across all partner and sales channelsAccountable for overarching storytelling and content development, particularly high-value CTA assets for thought leadership, lead generation and account-based marketing programsAct as a key resource for the sales team, providing tools, training,



and materials needed to effectively sell to the specific verticalWork cross-functionally with sales, product, content, and creative services to ensure marketing content aligns with customer needs and revenue goalsTrack campaign performance and the contribution of marketing efforts to the sales pipeline, with a focus on analytics and optimizationIdentify and cultivate close relationships with key customers, account contacts, and industry influencersLead development of Regional GTM Strategy with vertical sales leadership, including reputation, demand creation, sales/channel enablement and market intelligence tacticsContribute to Global Solutions Marketing strategy to ensure regional view is represented in upstream general marketingQualificationsBA/BS degree in a relatable field8+ years in marketing including strategic thinking and converting strategy into executionOrganizational agility: matrix, direct and indirect managementExceptional influencing skillsCommercial acumenPartnership skills with sales senior managementPeople development, management and change managementDrive results and execution through a virtual teamAbility to technically understand how products fit in to create and deliver a solutionExcellent presentation and communication skillsStaff managementBudget management – planning, forecasting, etc.Understanding of the complex go-to-market business modelPreferred QualificationsMaster's degree in marketing or related Strategic & Marketing SkillsVertical Market Strategy DevelopmentIndustry-Specific Marketing PlanningGo-to-Market (GTM)



StrategyDemand Generation & Pipeline DevelopmentIntegrated Marketing Campaign ManagementProduct Marketing & Value Proposition DevelopmentMarket & Industry ExpertiseDeep understanding of industry trends and customer needsCompetitive market analysisCustomer journey mappingIndustry segmentation and targetingSales Enablement & CollaborationSales enablement strategyCross-functional collaboration (Sales, Product, Channel)Partner and Channel marketing supportStakeholder managementData & Performance SkillsMarketing analytics and performance trackingROI measurement and marketing optimizationCRM and marketing automation tools (e.G., Salesforce, Marketo)Communication & Leadership SkillsExecutive communication and storytellingPresentation and messaging developmentInfluencing without authorityProject and program managementDigital & Campaign SkillsAccount-Based Marketing (ABM)Digital marketing strategyContent marketing for industry verticalsEvent and field marketing strategyBenefitsWe understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.Job Posting StatementTo protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.Com email accounts.
Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system.
Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system.
If you are a victim of identity theft contact your local police department.AI Technology StatementZebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria.
This approach enhances efficiency and promotes fairness in the hiring process.
However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people.
For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.
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📌 Solutions Marketing, Advisor (Xico)
🏢 Zebra Technologies
📍 Xico