Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and general responsibilities.
Your Role and Responsibilities
Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance and create more demand? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?
The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Senior Data Analyst within Product Led Growth, you will work on the cross functional demand team for a specific product/s and work closely with business stakeholders, product managers, and sellers. You will be responsible for providing data driven recommendations using analytical insights and helping set the strategy to achieve the growth KPIs for your product.
You will get exposure to all aspects of marketing and demand,



from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.
- Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
- Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
- Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
- Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
- Communicate insights to team members, other marketing groups, and IBM leadership
Minimum salary starts at 2 200 EUR gross per Month.
This is a Hybrid role, attendance to the office will be required only 3 times per week.
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Required Technical and Professional Expertise
- 2+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack
- Technically skilled to work with complex datasets using SQL/R/Python or other query tools to process and analyze data




- Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
- Deep critical thinking skills and curiosity to pursue open-ended problems via data
- Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines.
Preferred Technical and Professional Expertise
- Solid understanding of statistics and other data science techniques a plus
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About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM

📌 Senior Data Analyst (Guadalajara)
🏢 IBM
📍 Guadalajara