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We are seeking a talented and results-driven Marketing Campaign Specialist to lead and execute high-impact marketing campaigns for our suite of solutions for utilities and the public sector. In this role, you will collaborate with cross-functional teams to design, implement, and optimize multi-channel campaigns that drive awareness, generate leads, and accelerate customer acquisition. Your understanding of data-driven marketing, ABM strategies, and understanding of the enterprise SaaS buyer's journey will be pivotal to success.
**ESSENTIAL JOB FUNCTIONS**
- This is intended as an outline of the essential functions of the position. Vigente metrics that measure job performance may be set forth in separate performance management documentation._
**Campaign Strategy and Execution**:
- Develop and implement integrated marketing campaigns to support product launches, lead generation, and customer retention goals.
- Align campaigns with the sales team and marketing leadership to ensure seamless lead handoffs and pipeline development.
**Account-Based Marketing (ABM)**:
- Support the design and execution of ABM strategies, collaborating with Marketing Manager/Director and sales teams to identify target accounts and tailor campaigns for specific accounts.
- Leverage tools like LinkedIn Ads, intent data platforms, and CRM systems to execute ABM campaigns effectively.
- Measure and report on ABM campaign performance, including engagement, pipeline impact, and ROI.
**Content Creation and Management**:
**Channel Management**:
- Optimize campaigns for each channel to maximize reach and engagement.




**Data Analysis and Reporting**:
- Track, measure, analyze and report campaign performance and make recommendations for continuous improvement
**Audience Segmentation**:
- Leverage data to segment audiences effectively and tailor campaigns to specific customer needs and behaviors.
**Market Research**:
Stay informed about industry trends, competitor activities, and emerging tools to enhance campaign effectiveness.
**QUALIFICAITONS & REQUIREMENTS**
- Bachelor’s degree in marketing, communications, business, or a related field.
- 3-5 years’ experience in marketing, preferably within the B2B SaaS space.
- Proven track record of planning and executing successful marketing campaigns, including ABM strategies.
- **_Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot)._**:
- **_Proficiency in ABM platforms and CRM systems (e.g., 6sense, Salesforce). (Demandbase)_**:
- Strong written and verbal communication skills.
- Solid project management and multitasking abilities.
- Deep understanding of the B2B SaaS sales funnel and customer lifecycle.
- Familiarity with ABM, demand generation, and content marketing best practices.
- Creative thinker with a data-driven mindset.
- Experience in utilities or public sector a plus.
- Familiarity with digital marketing techniques.
- Experience with A/B testing and performance optimization.
- Enthusiasm for staying ahead of trends in SaaS and digital marketing.
- Must be able to work Eastern or Central Time Zone.
- Must be able to travel, up to 20%, to the United States.

📌 Marketing Campaign Specialistb Saas) (Guadalajara)
🏢 Valce Talent Solutions
📍 Guadalajara