Overview:
**We Are PepsiCo**
**Join PepsiCo and Dare for Better!**We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
**Know more**:PepsiCoJobs
**Join PepsiCo, dare for better.**
**Responsibilities**:
**The Opportunity**
The Brand Analyst will play a strategic role in building the company’s future forward better for you portfolio within the growing health and wellness space. Working closely with the Brand Manager, this role helps define brand architecture, innovation strategy, and long-term portfolio planning. The analyst will also own and drive four key end-to-end processes, using data and insights to fuel smart decision-making and unlock growth opportunities.
**Your Impact**
As Brand Mktg Analyst your responsibilities would consist of
1. **Strategic Brand Support**:partner with Brand Manager to develop and refine brand strategy, architecture, and positioning for BFY portfolio: Natuchips, Popcorners and more.
2.** Innovation Pipeline Development**: support the creation and evaluation of innovation concepts,



from consumer insight gathering to business case modeling and launch tracking.
3. **Portfolio analysis & insights**:analyze category trends, competitive landscape, and brand performance to identify opportunities and inform strategic decisions. (Microstrategy, Nielsen, ISCAM, Kantar, BBE, etc.)
4. **End-to-End Process Ownership: l**ead and manage four key cross-functional processes, ensuring clear timelines, accountability, and results delivery. (DF, SAP code generation, price workflows, commercial cataloging, product samples, etc.
5. **Translate data and insights** into actionable recommendations, using a mix of qualitative and quantitative analysis.
6. **Dep understanding of P&L;**:work hand in hand with finance and revenue management teams to deploy attractive value equations that ensure cost reduction & profitability for BFY portfolio.
7. **Cross-Functional Collaboration**: Coordinate with Excite, R&D;, Sales, Insights, Finance, Revenue Management, Supply, Import/Export, Design, Media, etc. and external partners to ensure strategic alignment and flawless execution.
8. **Consumer & Market Understanding**: Stay attuned to evolving consumer needs, health & wellness trends, and macro forces shaping the category.
9. **Communication & Storytelling**: Create compelling presentations and strategic narratives to drive alignment across internal stakeholders and senior leadership.
Qualifications:
**Who Are We Looking For?**
**Experience**




**Key Skills**:
- **Strategic Thinking**: ability to understand and contribute to long-term brand and portfolio strategy in a dynamic, trend-driven category.
- **Analytical & quantitative skills**: proficient in synthesizing data from various sources (e.g., Nielsen/Kantar, BBE, financials) to drive insight-led decisions.
- ** Project management**: experience managing or coordinating complex, cross-functional projects from concept through execution.
- **Consumer & market insight**: ability to interpret consumer research and translate trends into brand and innovation opportunities.
- **Collaboration & communication**:strong interpersonal skills to work effectively across marketing, R&D;, sales, and finance teams.
- **Business Acumen**:solid understanding of P&L; levers, growth drivers, and the commercial impact of brand decisions.
- **Presentation & storytelling skills**:comfortable creating and delivering clear, persuasive presentations to stakeholders at various levels.
- **Curiosity & proactivity**: self-starter with a growth mindset, eager to challenge assumptions and push strategic thinking forward.
- **Experience level**: 1-2 years of experience in brand marketing, strategy, or a related field—ideally within CPG, food & beverage, or wellness-oriented industries.
Differentiating competencies:
- **Collaboration**:works effectively with cross-functional teams, values diverse perspectives, and fosters a spirit of partnership.
- **Communication**:clear, concise, and compelling in both written and verbal communication (spanish & english)
- Emotional intelligence: demonstrates self-awareness, empathy, and tact when navigating team dynamics or providing feedback.
- ** Critical thinking**:challenges

📌 Brand Mktg Analyst (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo