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**equirements: B**
- achelor's degree in Marketing, Graphic Design, Industrial Design, communication, business, or related field G
- ood result-oriented analysis skill of business issues or opportunities based on industry, segment and customer insights. A
- t least 3 years of experience in Digital Marketing, G
- raphic design skills, use of tools such as Photoshop, Adobe Illustrator, Canva S
- elf-starter and Ownership G
- ood communication & High Level English skills D
- ata analysis skills G
- ood team player M
- indset for continuous improvement and always seek for improvement. C
- ommited and highly responsible to deliver outcomes. H
- igh level of corporate software management; Excel, PowerPoint, Word C
- reativity and initiative O
- rganization capacity W
- ork under pressure and easy adaptation to change.
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**oles & Responsibilidades:
W**
**ebsite coordination: D**
- evelop and maintain, with the agency, an editorial calendar for brand sections (nameplates, launches, campaigns, innovation, etc.). C
- oordinate with internal areas and the agency the scheduling and execution of relevant updates. R
- eview and validate that the content generated and uploaded by the agency accurately reflects the brand's messages and guidelines. A
- pprove information updates based on brand guidelines, ensuring legal compliance. C
- oordinate with the agency the publication, updates, and removal of campaigns, promotions, and corporate news. O
- versee the correct visual and functional integration of landing pages, banners, and graphic resources developed and published by the agency. M
- onitor, together with the agency, the navigation and user experience in the brand sections, proposing and validating UX/UI improvements. V




- alidate the implementation of recommendations to ensure digital accessibility and visual consistency across all devices. R
- eceive, analyze, and validate reports and dashboards prepared by the agency on the performance of the nameplate landing pages. P
- resent executive reports to the Website Manager, providing insights, conclusions, and continuous improvement proposals based on the information provided by the agency. O
- versee brand perception and reputation monitoring on the site through social listening and feedback via Medallia reports, coordinating corrective actions with the agency if necessary. P
- rioritize and follow up, together with the agency, on content update or publication requests from internal clients. P
- rioritize and follow up on website projects with the IT team, as well as work closely with the Latin American teams. E
**-commerce: C**
- oordinated and executed nameplate publications and product launches on Ford.mx/online-purchase, ensuring accuracy and meeting general and local deadlines. M
- anaged and followed up with global teams (FBS India) for file acquisition, review, translation, and uploading to the e-commerce platform. A
- ctively collaborated with IT Support for the proper technical implementation and publication of content. W
**hatsapp Business y Chatbot: M**
- onitoring and support: Oversee the platform's proper functioning, provide support, and train the support team. C
- ontent updates and improvements: Review and optimize automated messages, quick responses, and conversational flows based on identified needs. M
- etric analysis and reporting: Analyze performance (volume, response times, satisfaction) weekly and present monthly reports with recommendations for improvement. U
- ser experience management: Collect and analyze user feedback to adjust processes and ensure an experience aligned with other digital channels. S

📌 Website & e Commerce Analyst (Naucalpan de Juárez)
🏢 Ford Motor
📍 Naucalpan de Juárez