**Job Description: Social Media Creator**
**Location**:Guadalajara
**Wexpand History**:At Wexpand, we connect talent with opportunities. We help foreign companies build high-performance teams in Mexico with a modern and human approach. We believe in talent, technology, and ideas that connect people. We're looking for someone who shares those values and can translate them into compelling designs.
**Key Responsibilities**:
**Content Production**
- Produce 12-15 custom Reels for primary channels
- Create 10 custom Reels for partner/affiliate channels
- Design 5 carousel posts monthly
- Manage daily Instagram Stories
- Develop and maintain a monthly editorial calendar
- Write scripts, structure stories, and edit full videos
- Write captions, hashtags, and copy for all content
- Oversee brand consistency and content quality
- Note: staff will assist with filming and content collection. Raw footage will be stored in a shared Dropbox folder updated weekly._
**Collaborations**
- Coordinate a minimum of 10 content collaborations monthly
- Conduct outreach to influencers, creators, and partners aligned
- Collaborate with relevant organizations
- Deliver a monthly report including collaborator list and engagement outcomes
**Platform Management & Optimization**
- Remove outdated or irrelevant content from platforms
- Provide strategic oversight for Instagram, Facebook, and TikTok
- Focus on growth and repair of social channels
**Strategy & Oversight**
- Align all content with final direction and approvals




- Participate in monthly planning sessions for campaigns and assets
- Conduct weekly check-ins to manage content flow and deadlines
- Submit monthly analytics reports covering:
- Follower growth per platform
- Engagement metrics (Reels, Stories, Carousels)
- Link clicks and donor conversion rates
- Collaboration performance summary
- Deliver high-level bi-monthly reports to support board preparation
**Brand Standards & Storytelling**
- Ensure all content aligns with the brand's tone: authentic, hopeful, bold, and human-centered
- Emphasize storytelling that conveys dignity, transformation, and community
- Visual style should reflect:
- Documentary tone
- Handheld footage
- Cinematic pacing and raw edits
**Qualifications**:
- Advanced English (C1,C2)
- 2-5 years of experience in social media content management
**Soft Skills**:
- Creative storytelling and content ideation
- Strong communication and collaboration
- Ability to manage deadlines and multitask effectively
**Technical Skills**:
- Proficiency in video editing tools (e.g., Adobe Premiere Pro or Final Cut Pro)
- Deep understanding of social media platforms (Instagram, TikTok, Facebook)
- Experience with content planning and scheduling tools (e.g., Later, Hootsuite)
**Schedule**:
- Monday to Saturday Onsite from 8am to 5pm
Tipo de puesto: Jornada completa, Por tiempo indeterminado
Tipo de jornada:
- Turno de 8 horas
Lugar de trabajo: Empleo presencial

📌 Social Media Creator (Guadalajara)
🏢 Wexpand
📍 Guadalajara