**WORK OPTION**:
The NBA currently provides eligible employees the option of working remotely one day per week.
This is a temporary position with an expected duration not to exceed 12 months
**Position Summary**:
**Major Responsibilities**:
- Build and optimize automated journeys and workflows that deliver localized, personalized content based on behavioral and preference data.
- Continuously monitor campaign results and optimize using KPIs such as open rate, CTR, conversions, and fan engagement.
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CRM & CDP Strategy (Braze & Snowflake)**- Use Snowflake to activate segmented fan data and maintain high standards of data quality and governance.
- Ensure campaign targeting is data-driven and aligned with unique audience segments across LATAM markets.
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Fan Segmentation & Insights**- Develop actionable fan segments using behavioral, demographic, and transactional data.
- Produce data-backed insights that inform content, marketing, and commercial strategies.
- Adapt fan activation strategies to key NBA season phases (Tip-Off, All-Star, Playoffs, Finals, Off-season).
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Monetization & Branded Content Collaboration**- Partner with Content and Revenue teams to identify and execute branded CRM campaigns.
- Ensure all monetized campaigns are measurable, well-integrated, and aligned with NBA LATAM business objectives.
- Loyalty Program
- Data clean rooms
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Media Planning & Campaign Support**- Support paid media planning, asset readiness, and targeting strategies across platforms (Meta, Google, TikTok, etc.).
- Ensure consistent and integrated messaging across paid and owned digital channels.
- Contribute to post-campaign analysis and performance reporting of media efforts.
**Required Skills/Knowledge**
- Passionate about the NBA, players, teams, NBA ecosystem, and NBA/Basketball culture.




- Proficient in Braze and Snowflake or similar CRM/CDP platforms.
- Strong grasp of lifecycle marketing, fan journey mapping, and personalized campaign design.
- Solid understanding of paid digital media planning and platform performance (Meta, Google, TikTok, programmatic).
- Knowledge of branded content and monetization tactics across digital channels.
- Data-oriented mindset with the ability to translate insights into action.
**Experience Needed**
- Proven experience managing fan or customer segmentation and personalization strategies at scale.
- Experience working cross-functionally with content, data, and commercial teams.
- Deep understanding of LATAM digital behaviors and audience preferences.
- Fluency in Spanish required; English proficiency essential; Portuguese is a plus.
**Salary Range**: MXN 1,100,000 - 1,400,000
**Job Posting Title**:Project
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
**About the NBA

📌 Project Employee, CRM & Fan Strategy - Latam (Ciudad de México)
🏢 The Nba
📍 Ciudad de México