Founded in Hong Kong in 2013, Lalamove is a leading general on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.
With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
**At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, self-motivated, and innovative operations lover we are waiting for you.**
**About the role**:
- This position offers a dynamic combination of strategic planning, business growth, operational oversight, and leadership. We are looking for a highly results-driven Driver Acquisition and Onboarding Leader to lead and optimize our driver attraction and onboarding processes. This role is key to ensuring a high-quality driver supply, improving conversion rates, and delivering an efficient and seamless onboarding experience.
**What you will do**:
**Driver Acquisition**
- Optimize the acquisition process and identify solutions to increase conversion rates.
- Optimize and scale the driver referral program.
- Improve the volume and quality of driver leads.
- Provide feedback to the marketing team on paid digital campaigns.
- Develop and execute offline acquisition channels, including events in early-stage cities.
**Onboarding Optimization**
- Continuously improve the onboarding funnel to increase conversion rates.
- Optimize training content, documentation requirements, and support materials.
- Identify friction points and propose solutions to streamline the process.
- Analyze the funnel with a strong logical approach:



What is driving conversion drops or increases? At which stage do drivers drop off and why? How can we improve it (action plan)?
- Track and monitor daily and weekly conversion rates to identify issues and suggest solutions.
- Lead weekly update meetings on performance and results, as well as monthly performance reviews.
**Team Management & Performance**
- Lead and manage onboarding teams to improve performance.
- Oversee acquisition team activities, including real-time monitoring to ensure agents meet schedules (breaks, attendance) and targets.
- Conduct quality control audits by reviewing calls and/or verified documents.
**Conversion Team**
- Monitor individual conversion rates (target: minimum 75% individual score).
- Ensure conversion volume per agent (target: minimum 15% individual score).
- Track new drivers until they complete their first order in the app.
- Continuously improve the quality of training and onboarding to ensure drivers have the necessary knowledge and experience, while establishing a strong initial connection with the driver support system.
**Verification Team**
- Ensure high accuracy in document and profile verification.
- Optimize productivity (verifications per hour or per day per agent).
**Cross-functional Collaboration**
- Work with the Driver Communications team to design and optimize messaging throughout the onboarding process.
- Act as the liaison with the HK team to share reports and meet operational requirements,



ensuring alignment and proper execution across all areas.
**We are looking for someone who**:
- Proven leadership: Demonstrated ability to effectively manage and lead a team, fostering an enthusiastic and passionate environment focused on growing the driver community.
- Business development experience: Experience in business development or corporate sales is a plus. You will leverage your skills to identify and secure reliable lead sources among truck operators and build strong business relationships.
- Prioritization and organization: Strong prioritization skills and a structured mindset are essential to manage multiple tasks simultaneously while maintaining high-quality standards.
- Data-driven decision making: A performance
- and data-oriented professional, capable of identifying key improvement opportunities and making sound business decisions in any situation.
**To be part of our team, you’ll need**:
- Strong analytical and problem-solving skills.
- Experience in operations, onboarding, or managing acquisition teams.
- Ability to work cross-functionally with marketing and operations teams.
- Metrics-driven mindset with a focus on data-based decision-making.
- Excellent communication and leadership skills.
- A university degree is required.
- Minimum of 3 years of relevant experience in people management and driver recruitment.
- At least 2 years of leadership experience is a plus.
- Previous experience working with mobility apps, car and truck dealerships, banks/financial institutions, and transport associations is highly valued. Experience in traditional logistics or on-demand delivery is also a plus.- Strong analytical skills with the ability to interpret data, generate reports, and deli

📌 Driver Operations Coordinator (Ciudad de México)
🏢 Lalamove
📍 Ciudad de México