**Lifecycle Marketing Manager**
**Employment Type**: Part-Time
**Experience Level**: Mid-Level to Senior-Level
**Position Overview**
**Key Responsibilities: Lifecycle Strategy**
- Develop and manage lifecycle marketing strategies focused on customer acquisition, engagement, retention, and loyalty.
- Design customer journeys that improve customer experience and maximize lifetime value.
- Identify new opportunities to enhance customer engagement through behavioral insights and industry best practices.
**Campaign Management**
- Manage marketing calendars to ensure alignment with promotional activities, product launches, and seasonal campaigns.
- Conduct A/B testing and implement data-driven improvements to maximize campaign effectiveness.
**Automation & Analytics**
- Create and optimize automated workflows, including welcome sequences, abandoned cart campaigns, post-purchase communications, win-back campaigns, loyalty programs, product launches, and customer review requests.
- Analyze marketing performance metrics and provide recommendations to improve customer retention, engagement, and revenue generation.
**Collaboration & Communication**
- Partner with cross-functional teams to support marketing initiatives, promotional strategies, and content planning.
- Translate business objectives into effective lifecycle marketing campaigns with mínimal supervision.




- Present performance insights and strategic recommendations to leadership and stakeholders.
**Qualifications**
- Strong understanding of customer segmentation, marketing automation, customer journeys, and lifecycle strategies.
- Experience conducting A/B testing, analyzing campaign performance, and implementing optimization strategies.
- Excellent written and verbal communication skills in English.
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
- Self-directed, proactive, and capable of working independently in a fast-paced environment.
**Preferred Qualifications**
- Experience with Klaviyo and Shopify platforms.
- Previous experience in direct-to-consumer (DTC) marketing environments.
- Strong analytical skills with the ability to transform data into actionable business insights.
- Passion for customer experience, retention marketing, and continuous improvement.
**Job Types**: Full-time, Part-time
Pay: $10,837.65 - $24,714.82 per month
Application Question(s):
- What are your salary expectations in pesos?
- What is your English level?
- Are you able to work on site or just remote? Location: C. 13 102, entre Avenida Shutan Medina, Residencial Montecristo, 97133 Mérida, Yuc.
Work Location: In person

📌 Lifecycle Marketing Manager (Mérida)
🏢 Solvo Global
📍 Mérida