Ubicazione: Mexico City, MEX
Categoria: Sales and Marketing
CCM
Associate
Hybrid
**Descrizione**:
Campari Group es hoy un actor significativo en la industria global de bebidas espirituosas de marca, con un portafolio de más de 50 marcas premium y super premium, comercializadas y distribuidas en más de 190 mercados en todo el mundo, con posiciones de liderazgo en Europa y América.
Con sede en Milán, Italia, Campari Group posee **25** plantas en todo el mundo y tiene su propia red de distribución en **26** países, empleando aproximadamente a **4.700** personas.
Las acciones de la empresa matriz Davide Campari - Milano N.V. están listadas en la Bolsa de Valores Italiana desde 2001. Hoy, Campari Group es el sexto mayor actor mundial en la industria de bebidas espirituosas premium.
**- Job Title**:Channel Specialist Wholesale
**Job Location**:Guadalajara
**Reports to**:National CCM Channel Manager Off Trade
**Organizational Layer (global, regional or local)**:Local
**General Description of the Role**
- The Channel Specialist Wholesale is responsible for the end-to-end strategy and activation of our brand portfolio within Wholesale (WHS & DHS) channel (liquor Stores & Distribution subchannels). This role is critical to ensure the strategic alignment between brand priorities and distributor execution, maximizing availability, visibility, and volume through our wholesale partners.
- By working closely with Sales, Trade Marketing, and key WHS distributors, the role ensures the consistent execution of commercial initiatives and identifies opportunities for scalable growth in this high-volume, fragmented environment.
**- Off Trade Channel Responsibility**:
- Lead the design and implementation of channel-specific execution standards, trade promotions, and volume-driving activations across all WHS partners.




- **Design and execute sell-out programs** and promotional calendars aligned with key accounts and tailored to retailer shopper profiles.
- **Identify joint business opportunities** with WHS partners to accelerate portfolio expansion and numeric distribution.
- **Propose activities focused on Low-Proof** portfolio (RTD) for DSD channel, keeping in mind the distributor approach, region, and channel dynamic.
- The position has the ownership of **Brand Building**at the point of sale in Traditional Trade (Liquor Stores), being part of the POS Visibility scheme for the top customers.
- Consistently with key strategic brand objectives, is responsible for developing the CCM yearly plan (as a part of the Off Trade Channel plan) in synergy with the Marketing Plan and defines the entire trade marketing mix actions with a specific focus on Wholesale.
- Is **responsible to manage the A&P;**budget assigned by the Channel Operation Team Lead.
- Briefs and coordinates external BTL agencies and suppliers for developing brand activities in Off Trade based on Trade Marketing mix planning (National Projects):
**Trade fairs management and execution, Contest and Incentives programming, etc.**
**- Mission/Objectives**
- To win at the Wholesale channel ensuring superior and unique shopper/customer experience to boost brand building effectiveness.
- To align the organization by creating strategy and plans to maximize return on investment.
- **




- EXECUTE** integrated commercial plans in line with brand and channel strategies, suggesting actions, and monitoring.
- **ENSURE**unique shopper experience at the Wholesale Channel, keeping in mind the alignment between CCM, Sales, and Marketing for all the initiatives.
- **EXPAND** Brand consideration and conversion at the DSD Channel.
- **DRIVE**execution excellence within the WHS channel through consistent, high-quality programs focused on trade engagement.
- **DELIVER**growth in portfolio availability, visibility, and off-take with strategic wholesale partners.
- **ALIGN**brand and trade initiatives with distributor capabilities and market opportunities.
- **DEVELOP**data-driven recommendations to optimize investment and execution by region and partner.
**- Key Responsibilities and Activities**
**_ Strategic Channel Management:_**
- Help to manage the Channel Plans through correct execution for the channel activities according to the Brands Growth Model
- Define channel-specific strategies in alignment with overall Off Trade objectives.
- Own the strategic agenda for the WHS channel, translating commercial and brand strategies into executable channel plans.
- Serve as the main internal expert on wholesale dynamics, competitor activity, and distributor capabilities.
**_
- Planning and Program Development:_**
- Help to develop a planning strategy year by year with all the activities initiatives, promotions, and visibility plan that ensures an effective fit for the appropriate off brand targets.
- Design annual trade plans and activation calendars tailored to the wholesale channel.
- Contribute to development and sharing of CCM insights in conjunction with Sales feedback and other data sou

📌 Channel Specialist Wholesales (Ciudad de México)
🏢 Campari Group
📍 Ciudad de México