Campari Group es hoy un actor importante en la industria integral de bebidas espirituosas de marca, con un portafolio de más de 50 marcas premium y super premium, comercializadas y distribuidas en más de 190 mercados en todo el mundo, con posiciones de liderazgo en Europa y América.
Con sede en Milán, Italia, Campari Group posee **25** plantas en todo el mundo y tiene su propia red de distribución en **26** países, empleando aproximadamente a **4.700** personas.
Las acciones de la empresa matriz Davide Campari - Milano N.V. están listadas en la Bolsa de Valores Italiana desde 2001. Hoy, Campari Group es el sexto mayor actor mundial en la industria de bebidas espirituosas premium.
**- Company**:Campari México S.A. de C.V.
**Position Title**:Jr Brand Manager
**Position Location**:Mexico City (CDMX)
**Reports to**:Channel Strategy Manager
**Organizational Level (global, regional, or local)**:Local
**- General Description of the Role**:
The Jr Brand Manager supports the execution of channel and marketing initiatives for the premium spirits and RTD portfolio, acting as a key link between internal teams and external partners to ensure flawless implementation of brand plans, projects, and initiatives across channels, while driving operational excellence, monitoring performance, managing investments, and identifying opportunities to accelerate business growth through effective commercial activation.
**- Mission / Objectives**
- Support the growth of Espolón, Montelobos, SKYY RTD and Osborne through best-in-class channel execution.
- Ensure flawless implementation of channel programs, activations and brand initiatives across On Trade and Off Trade.
- Maximize effectiveness of A&P; investments through rigorous tracking and performance analysis.
- Act as a coordination hub between internal stakeholders,



agencies and external brand owners to accelerate speed-to-market and execution quality.
**- Key Responsibilities & Activities**
**- Marketing Strategy and Execution**:
- Responsible for the development and implementation of brand plans, campaigns, and activations aligned with business objectives and brand strategy.
- Coordinate campaign and activation delivery: Work with internal teams and external agencies to ensure timely execution of campaigns, materials, and initiatives across channels.
- Analyse market and campaign performance: Monitor market trends, competitors, and campaign results to support decision-making and continuous optimisation of marketing activities.
**Commercial Marketing Execution**
- Coordinate the execution of channel initiatives across Espolón, Montelobos, SKYY and Osborne.
- Support development and implementation of annual commercial calendars.
- Ensure alignment between brand priorities and sales execution.
- Identify execution gaps and propose corrective action plans.
**- Innovation & Portfolio Development**
- Continuously monitor the RTD market in Mexico
- Lead innovation initiatives from ideation to launch
- Support SKYY RTD innovation pipeline, coordinating cross-functional teams (Marketing, Supply Chain, Finance, Sales) to ensure timelines, deliverables, and approvals are met.
- Ensure launch excellence & performance tracking
**- KPI Tracking & Business Analytics**




- Monitor business performance & generate insights by tracking business KPIs (distribution, depletions, sales, execution, share, and promo effectiveness), analyse market trends and competitive activity, and deliver actionable recommendations to optimise performance.
- Lead reporting & performance tracking, preparing monthly business reviews and performance reports, ensuring clear visibility on results, opportunities, and risks across channels.
**- Budget Management (A&P;)**
- Oversee A&P; tracking and reporting, ensuring budget compliance, adherence to internal financial processes, and evaluation of ROI for activations and commercial programs.
**- Key Relationships**
**- Internal**: Marketing, Customer Marketing, Sales, Finance / FP&A;, Supply Chain, Procurement, Legal.
**External**: Brand Owners (Osborne), Creative Agencies, BTL Agencies, Production Suppliers, Research Agencies.
**_ _**_Required Experience: _**_At least 2 years of commercial experience in the Mexican market (marketing, sales, or customer/trade marketing)._
**_
- Education: _**_Bachelor degree in Marketing, Business Administration, or a related field._
**_
- Skills_**
**_
- Functional_**
- _
- Contribution to the strategic plan_
- _ Contribution to business planning_
- _ Program management and execution_
- _ Passionate about the spirits industry_
**_
- Technical_**
- _
- Financial and budget acumen_
- _ Customer management_
- _ Project management_
- _ Consumer understanding and knowledge of market research_
**- Success Metrics**
- On-time execution rate of activations
- A&P; budget compliance
- POS deployment effectiveness
- KPI reporting accuracy
- Innovation launch readiness
- Sales support effectiveness
- Execution quality score
- Stakeholder satisfacti

📌 Jr. Brand Manager (Ciudad de México)
🏢 Campari Group
📍 Ciudad de México