Meta is seeking a Marketing Manager to lead marketing initiatives for Reality Labs (RL) and drive the expansion of wearables in the Mexican market. In this role, you will develop and execute integrated marketing strategies that position Meta's wearable devices and Reality Labs products for growth in Mexico, partnering closely with product, creative, sales, and data science teams to bring compelling narratives to market. You will own large-scale campaigns from strategy through measurement, translating product capabilities and local market insights into marketing programs that resonate with Mexican consumers and deliver measurable business outcomes.
**Marketing Manager Responsibilities**:
- Develop and drive integrated marketing strategies for Reality Labs wearables expansion in Mexico, aligning campaign objectives with broader business and product goals
- Lead cross-functional collaboration with product, creative, sales, data science, and operations teams to bring marketing programs from concept to execution in the Mexican market
- Define campaign measurement frameworks and analyze performance data to assess impact, optimize spend, and inform future marketing investments for wearables in Mexico
- Translate complex Reality Labs product capabilities and Mexican market insights into clear, compelling messaging for local consumers and partners
- Identify and prioritize the highest-impact marketing opportunities across channels in Mexico, making tradeoffs based on audience reach, business value, and resource constraints
- Contribute to organizational marketing strategy for Reality Labs in Latin America, ensuring alignment with product roadmaps and go-to-market plans




- Manage relationships with key internal and external stakeholders in Mexico, openly sharing progress, priorities, and risks throughout campaign planning and execution
- Coach peers on optimizing marketing workflows and simplifying processes, including integrating AI tools to improve campaign development and reporting efficiency
- Proactively identify gaps in current marketing approaches for the Mexican market and implement solutions that improve overall program effectiveness and scalability
- Communicate marketing strategy, results, and recommendations clearly to leadership and cross-functional partners across a range of formats and audience levels
**Minimum Qualifications**:
- Experience with the Mexican consumer market, including understanding of local consumer behavior, media landscape, and cultural nuances
**Preferred Qualifications**:
- Experience with Reality Labs products, AR/VR technology, or related consumer electronics
- Experience using data analytics tools and A/B testing frameworks to measure campaign effectiveness and inform creative and channel strategy
- Experience marketing consumer hardware, wearable devices, or emerging technology products
- Experience developing go-to-market strategies for new product launches in Latin America, including audience segmentation, positioning, and channel planning




- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience leveraging AI tools to accelerate marketing workflows such as content development, audience research, or campaign performance analysis
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

📌 Marketing Manager (Ciudad de México)
🏢 Meta
📍 Ciudad de México