We are looking for a results-driven Media Buyer / Performance Marketing Specialist to join our team and drive paid acquisition initiatives for the US market. The idóneo candidate will have a strong understanding of digital advertising platforms, data-driven campaign optimization, and customer acquisition strategies to deliver scalable business growth.

Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X (Twitter), and other relevant advertising platforms to drive customer acquisition and revenue growth for the US market.
# Manage end-to-end media buying activities, including campaign setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling profitable campaigns.
# Analyze campaign performance using data and insights to improve key metrics such as ROAS, CPA, CAC, Conversion Rate (CVR), CTR, Customer Lifetime Value (CLTV), and overall profitability.
# Continuously test and optimize creatives, audience segments, bidding strategies, placements, and landing pages to maximize campaign efficiency and return on investment.
# Partner with Creative, Brand, Content, Design, and Product teams, as well as external agencies, to develop high-converting ad creatives and marketing assets tailored for the US consumer.




# Identify new advertising opportunities, emerging platforms, audience segments, and scaling strategies while maintaining target profitability and growth objectives.
# Conduct competitor analysis and research US market trends, consumer behaviour, and platform best practices to refine media buying strategies.
# Prepare regular campaign performance reports with actionable insights and recommendations for stakeholders.
# Stay updated with the latest platform updates, AI-powered advertising tools, attribution models, and industry best practices to drive continuous performance improvements.

Bachelor’s degree in marketing, Business, Engineering, Mathematics, Economics, Analytics, or a related field.
#2–5 years of hands-on experience in Media Buying or Performance Marketing, preferably managing campaigns for US markets.
# Strong working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, Microsoft Bing Ads, and web analytics tools such as GA4.
# Solid analytical skills with the ability to interpret campaign data and optimize key performance metrics including ROAS, CPA, CAC, and Conversion Rate.
# Excellent communication and collaboration skills, with the ability to work effectively across cross-functional and global teams.
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📌 Advertising Media Buyer (Ciudad de México)
🏢 Transformative Ventures
📍 Ciudad de México