About the Role

We are looking for a results-driven Media Buyer / Performance Marketing Specialist to join our team and drive paid acquisition initiatives for the US market. The ideal candidate will have a strong understanding of digital advertising platforms, data-driven campaign optimization, and customer acquisition strategies to deliver scalable business growth.

Key Responsibilities

- Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X (Twitter), and other relevant advertising platforms to drive customer acquisition and revenue growth for the US market.
- Manage end-to-end media buying activities, including campaign setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling profitable campaigns.
- Analyze campaign performance using data and insights to improve key metrics such as ROAS, CPA, CAC, Conversion Rate (CVR), CTR, Customer Lifetime Value (CLTV), and overall profitability.
- Continuously test and optimize creatives, audience segments, bidding strategies, placements, and landing pages to maximize campaign efficiency and return on investment.
- Partner with Creative, Brand, Content, Design, and Product teams, as well as external agencies, to develop high-converting ad creatives and marketing assets tailored for the US consumer.
- Identify new advertising opportunities, emerging platforms,



audience segments, and scaling strategies while maintaining target profitability and growth objectives.
- Conduct competitor analysis and research US market trends, consumer behaviour, and platform best practices to refine media buying strategies.
- Prepare regular campaign performance reports with actionable insights and recommendations for stakeholders.
- Stay updated with the latest platform updates, AI-powered advertising tools, attribution models, and industry best practices to drive continuous performance improvements.

Qualifications

- Bachelor's degree in marketing, Business, Engineering, Mathematics, Economics, Analytics, or a related field.
- 2–5 years of hands-on experience in Media Buying or Performance Marketing, preferably managing campaigns for US markets.
- Strong working knowledge of Meta Ads Manager, Google Ads, TikTok Ads, Microsoft Bing Ads, and web analytics tools such as GA4.
- Solid analytical skills with the ability to interpret campaign data and optimize key performance metrics including ROAS, CPA, CAC, and Conversion Rate.
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional and integral teams.
- Proactive, detail-oriented, and adaptable, with a growth mindset and the ability to thrive in a fast-paced environment.

📌 Media Buyer - US Market (Ciudad de México)
🏢 Transformative Ventures
📍 Ciudad de México