Own email and SMS marketing strategy across client portfolios.

Develop retention roadmaps, campaign calendars, and lifecycle marketing plans.

Write high-converting lifecycle email and SMS copy.

Build and manage audience segmentation strategies within Klaviyo.

Architect, launch, and optimize automated customer journeys.

Manage platform setup, domain configuration, deliverability, and compliance.

Analyze retention performance and revenue metrics to identify growth opportunities.

Design and execute structured A/B testing programs.

Deliver strategic insights and recommendations through client-facing reporting.

Collaborate with creative and paid media teams to align retention initiatives.

Provide strategic direction to email designers and ensure campaign quality.

Build and scale a retention engine that directly drives revenue growth.Enjoy full ownership, autonomy, and the opportunity to make a measurable impact. Required

3+ years of experience owning email and SMS marketing strategy.

Advanced expertise with Klaviyo, including campaigns, flows, segmentation, reporting, integrations, and domain setup.

Proven ability to write high-converting lifecycle marketing copy independently.





Strong understanding of retention metrics, including revenue attribution, LTV, engagement rates, deliverability, and customer growth.

Experience developing and optimizing automated lifecycle programs.

Working knowledge of Shopify and e-commerce environments.

Experience designing and executing A/B testing strategies.

Strong client-facing communication and stakeholder management skills.

Fluent English communication skills.

Reliable internet connection and personal workstation.

Preferred

Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience working within agency environments.

Experience with Attentive, Postscript, or similar SMS marketing platforms.

Knowledge of email deliverability best practices.

Experience supporting luxury, beauty, fashion, or premium consumer brands.

Valid U.S. visa and ability to travel when required.

Fully remote position.

Professional development opportunities.

Career growth within a high-performance environment.

Collaborative and high-performance enviroment.

MXN $50,000 - $60,000 gross monthly.

📌 Email Marketing Strategist (Tijuana)
🏢 Michael Page
📍 Tijuana