GoHighLevel Marketing Operations Specialist (GHL, Social Media & Executive Support) – Remote | PST Hours Position Type: Full-Time, Remote
Working Hours: U.S. Pacific Time (PST Required)
About the Role At Pavago, one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations.
This is a hands-on role — not a strategy-only marketing position.
You’ll take ownership of:
GoHighLevel (GHL) CRM and automations
Email marketing and follow-up workflows
Social media and community management
Content creation and coordination
Executive and operational support
Lead generation and research
Program and membership administration
You’ll work closely with entrepreneurial leadership to ensure campaigns, communication, CRM workflows, content, and operational priorities are executed accurately and on time.
If you’re experienced with GoHighLevel, marketing operations, social media, and executive support and thrive in fast-moving environments, this role is a strong fit.
What You’ll Own GoHighLevel CRM & Marketing Automation Build and manage workflows inside GoHighLevel (GHL)
Create and maintain:
Marketing automations
Email campaigns
Nurture sequences
Lead follow-ups
Participant communication workflows
Maintain accurate contact and pipeline records
Monitor workflows to ensure automations execute correctly
Keep CRM data clean, organized, and up to date
Ensure no lead, client, or participant follow-up is missed
Social Media & Marketing Execution Create, schedule, and publish content across:
LinkedIn
Facebook
Instagram
Online communities
Manage:
Comments
Direct messages
Community engagement
Social interactions
Support marketing campaigns, launches, and promotions
Track engagement and maintain performance reports
Ensure consistent brand messaging across channels
Executive & Operations Support Manage scheduling and calendar coordination
Support leadership with day-to-day administrative and operational execution
Maintain:
Task trackers
Documentation
Shared files
Operational workflows
Organize communication and prioritize urgent requests
Follow up on outstanding tasks and deadlines
Identify workflow gaps and recommend improvements
Content Creation & Coordination Create and edit short-form marketing content using:
Canva
Veed
Opus Clips
Similar content tools
Format and organize:
Guides
Workbooks
Scripts
Cheat sheets




Digital resources
Repurpose content for different marketing channels
Maintain consistent branding and presentation across materials
Community & Program Support Support participant and member onboarding
Coordinate ongoing participant communication
Maintain digital program materials and resources
Track member progress and updates
Troubleshoot minor account or platform issues
Keep program information organized and accessible
Help deliver a smooth participant experience
Lead Generation & Research Research Adecuado Client Profiles (ICPs)
Build prospect lists and outreach databases
Support lead generation and outreach campaigns
Organize prospect information for follow-up
Compile research, reports, and findings for leadership
Requirements Must-Have Experience Experience in one or more of the following:
Marketing Operations
Marketing Coordination
Executive Assistance
Virtual Assistance
Operations Support
Hands-on experience with GoHighLevel (GHL)
Experience building or managing:
CRM workflows
Marketing automations
Email campaigns
Follow-up sequences
Experience supporting founders, coaches, startups, or entrepreneurial businesses
Strong proficiency with:
Google Workspace
Google Sheets
Google Calendar
Google Drive
Experience with social media platforms including:
LinkedIn
Facebook
Instagram
Familiarity with:
Canva
Veed
Opus Clips
Similar content-editing tools
Strong written English communication skills
Excellent organization and multitasking abilities
Ability to work independently with minimal supervision
Availability during PST business hours
Nice to Have Experience with:
Coaching businesses
Agencies
Creator-led businesses
Membership communities
Familiarity with:
Landing pages
Marketing funnels
Paid advertising
Email marketing
Lead nurturing
Experience using:
Slack
Notion
Airtable
ClickUp
HubSpot
What Makes You a Strong Fit You’re highly organized and execution-focused
You know your way around GoHighLevel and CRM workflows
You proactively follow up instead of waiting for reminders
You’re comfortable switching between marketing,



operations, and administrative priorities
You communicate clearly and professionally
You naturally create structure in fast-moving environments
You pay close attention to details
You take ownership from assignment through completion
What a Typical Day Looks Like You might start by reviewing GoHighLevel workflows, CRM pipelines, email campaigns, and outstanding follow-ups.
Throughout the day, you’ll schedule social content, respond to DMs and participant questions, update CRM records, edit short-form content, coordinate calendars, organize program materials, and support leadership with operational priorities.
You may also research prospects, build outreach lists, troubleshoot workflows, and ensure upcoming campaigns and communications are ready to launch.
In short: you keep marketing systems, CRM workflows, content, communication, and day-to-day operations organized and moving forward.
Key Metrics for Success Consistent and timely social media publishing
Accurate and organized GoHighLevel CRM data
Reliable execution of automations and email workflows
Zero missed lead or participant follow-ups
Responsive community and social engagement
Well-maintained program materials and digital assets
Timely completion of executive and operational priorities
Strong overall execution reliability
Why This Role Stands Out Work directly with entrepreneurial leadership
Hands-on ownership across marketing and operations
Deep exposure to GoHighLevel and marketing automation
Variety across:
CRM
Email marketing
Social media
Content
Executive support
Community operations
Opportunity to improve and build scalable workflows
Fully remote environment
Potential growth into:
Marketing Operations Manager
CRM & Automation Manager
Operations Manager
Growth Operations
Interview Process Initial Screening Call
Marketing & Systems-Focused Interview
Practical Task – Content or GoHighLevel Workflow Exercise
Final Interview
Internal Review & Approval
Offer & Onboarding
Apply Now If you have hands-on GoHighLevel experience , enjoy marketing execution, and are highly organized across content, CRM, communication, and operational workflows, we’d love to hear from you.
Apply today and help keep a fast-growing business’s marketing systems and operations running smoothly.
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📌 GoHighLevel Marketing Operations Specialist (Ciudad de México)
🏢 Pavago
📍 Ciudad de México