READ THIS BEFORE APPLYING

Four things are non-negotiable:

- Excellent English, written and spoken. Your writing is our public face. We test it.
- You have built a marketing function from zero with your own hands. Not managed one. Built one.
- Proven B2B lead generation. You can show what you built and the pipeline it produced.
- An entrepreneur's mentality. You choose what matters and you ship it.

The application includes two short written questions. Applications without complete answers are not reviewed. If any of this isn't you, stop here.

ABOUT UPTECH

We invented rental car tolling. Our founders built the platform behind the largest fleets in America and sold that company in 2018. Now we're rebuilding the industry from scratch, AI-first, for fleets of every size. Our first fleet customer is live in production today. One of the world's largest rental car companies begins a pilot with us next month.

We're a small senior team across the Americas. Everything we ship goes to real customers, quickly.

HOW WE WORK

- AI-enhanced, not AI-dependent. We use it daily and we still know why every output is right.
- Small team, real ownership. You work with the founders from day one.
- The details are the business. One wrong character in a license plate costs real money.

THE ROLE

You are our first marketing hire. You own the function end to end: the plan and the execution, with your own hands. There's no team under you yet. You'll take founders with two decades in this industry and a near-empty digital footprint, and make our presence match the team behind it.

You'll have a real paid media budget from day one, and you'll own how it's spent. You set the sequence. We care about pipeline, not doing everything at once.

WHAT SUCCESS LOOKS LIKE

- Linked In posting three times a week and growing, first paid campaigns live against our SMB segments, first qualified fleet conversations sourced by marketing.
- Marketing delivers qualified leads every month,



the website relaunched, and the playbook exists to hire your first team member into.

WHAT YOU'LL DO

- Own B2B lead generation: campaigns, landing pages, funnels, and tracking from click to conversation
- Run Linked In as a lead channel for fleet decision-makers: company page, leadership profiles, content, growth
- Run paid social where our buyers are. Our SMB customers are owner-operators who live in industry Facebook groups and on Meta, so you'll run B2B campaigns where B2C tools are the channel. If that sentence excites you rather than confuses you, keep reading.
- Own the website and email: content, updates, nurture, careers page
- Direct our designer and own the materials: one-pagers, decks, campaign assets, brand consistency
- Measure everything and report monthly: leads, cost per qualified conversation, what's working and what gets cut

WHAT WE'RE LOOKING FOR

- Excellent English. You will write public content daily. We test this with a writing sample before any interview.
- You've built marketing from zero at least once: the strategy and your own hands on the tools. We ask for links and numbers in the application. If you've only managed the people or agencies who did the work, this role will frustrate you, and the application will show it.
- Commercial instincts: you think in customers and pipeline.
- You use AI daily to move faster, and you can defend every output without it.
- Comfortable in an early-stage environment where not everything is documented yet.

NICE TO HAVE

- Mobility, transportation, logistics, or fintech
- Marketing to SMB owners and operators

DETAILS AND PROCESS

- Remote, US Eastern business hours. Full-time.
- Process: application questions, a short writing sample, two conversations (one with the CEO), decision within two weeks.

Uptech is an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, or veteran status.

📌 Demand Generation Manager (México)
🏢 UPTECH Soft
📍 México