Local Marketing Specialist

Are you a strategic marketer with proven experience driving results at the point of sale? We're looking for a Local Marketing Specialist to lead localized campaigns, support dealer networks, and enhance the customer journey through data-driven initiatives and cross-functional collaboration.

While automotive experience is preferred, we welcome candidates with strong retail marketing backgrounds focused on point-of-sale environments.

Key Responsibilities
- Dealer Marketing Strategy
- Develop and execute marketing plans to generate leads, improve customer retention, and increase dealer sales
- Analyze regional performance metrics and provide actionable insights
- Dealer Support & Enablement
- Provide training, resources, and support for local dealer initiatives such as promotions and events
- Ensure alignment between dealer activities and brand messaging
- Customer Journey Integration
- Collaborate with sales and marketing teams to streamline lead management
- Enhance customer and dealer experiences through CRM and UX best practices




- Localized Campaign Development
- Design and implement region-specific marketing campaigns tailored to local audiences
- Coordinate with suppliers and vendors to deliver impactful marketing materials
- Cross-Functional Collaboration
- Work closely with internal teams to maintain consistency in brand strategy and execution
- Gather dealer feedback to continuously improve marketing efforts

Requirements
- Advanced English proficiency (spoken and written)
- Proven experience in automotive dealer marketing or retail marketing for point-of-sale environments
- Availability to travel frequently and work on weekends
- Strong command of CRM platforms and ability to analyze customer behavior through localized campaigns
- Excellent communication and negotiation skills.
- Results-oriented mindset and ability to thrive in dynamic environments

Education
Bachelor’s degree in Marketing, Advertising, Communication, or a relat

📌 Local Marketing Specialist (México)
🏢 Geely Auto Mexico
📍 México