About RouteGenie

RouteGenie is a modern, all-in-one software platform designed for medical transportation providers. We help businesses streamline and automate routing, scheduling, dispatching, billing, and fleet management—empowering them to reduce costs, improve on-time performance, and deliver better service to their customers and communities.

In this role, reporting directly to the Marketing Director, you’ll own the execution layer of our marketing operations engine—driving paid acquisition, email automation, website optimization, and performance reporting. We are looking for a hands-on builder, not just a strategist or a coordinator. Within your first 6 to 9 months, you will transition to owning your domain end-to-end. You'll manage our marketing infrastructure to keep systems seamless and campaigns moving efficiently.

This is a full-time, remote position with standard local business hours (with a few hours of daily overlap required with US Eastern time).

What You’ll Do
- Own Paid Acquisition: Manage end-to-end execution across multiple paid channels,



including Paid Social, Retargeting, and AI-Search, using real, meaningful budgets.
- Drive Email & Automation: Build, test, and deploy complex lifecycle marketing and nurture journeys inside Pardot. You will partner closely with Customer Success to build automated journeys that support and retain users throughout their lifecycle.
- Optimize Web & CRO: Build dedicated landing pages and set up continuous conversion rate optimization (CRO) tests to maximize traffic value.
- Manage Analytics & Reporting: Build and maintain clear performance dashboards to monitor campaign health, tracking KPIs for the broader team.
- Build with AI: Use AI tools and agents as core infrastructure, building reusable workflows, automations, and prompt systems that multiply your output across paid, email, web, and reporting, and improving them over time.
- Orchestrate Campaigns & Launches: Coordinate cross-functional initiatives alongsi

📌 Marketing Operations (Ciudad de México)
🏢 RouteGenie
📍 Ciudad de México