13 ago
|
Parfums Christian Dior
|
México
13 ago
Parfums Christian Dior
México
At Dior, we are looking for a talented and visionary Trade Marketing Coordinator to join our team. This position is crucial for planning, developing, and executing in-store events and animation strategies to promote our fragrance, makeup, and skincare categories. Your work will directly impact our sales, brand positioning, and the creation of an exceptional customer experience, always aligned with the values of luxury and excellence that the Maison represents.
Your key responsibilities will include:
- Strategic Planning: Collaborate with Product Managers to implement the annual launch strategy and create promotional plans for key commercial calendar dates.
- Event Design and Development: Conceive, propose, and execute in-store animations for strategic periods such as Valentine's Day, Mother's/Father's Day, Black Friday, and Christmas, ensuring unique and memorable experiences.
- Trade Marketing: Design, negotiate, and implement the annual trade marketing plan, aligned with commercial and brand objectives. Ensure correct execution across all sales channels.
- Execution and Supervision:
Coordinate the implementation of each event with regional teams, ensuring compliance with integral guidelines and standards of excellence.
- Implementation Guide Development: Create detailed manuals for each activation and effectively communicate instructions to all involved teams (retail, sales, logistics, agencies, etc.).
- Results Measurement: Prepare qualitative and quantitative reports to evaluate the performance of each activation, including KPIs, sell-out sales, and return on investment.
- Competitive Analysis: Monitor competitor activities and generate strategic reports with photographic analysis and improvement proposals.
- Point of Sale Diagnosis: Evaluate performance by axis, franchise, and ranking to identify growth opportunities and propose targeted animations.
What we are looking for in you:
- Bachelor's degree in Marketing, Business Administration, or a related field.
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📌 Trade Marketing Coordinator (México)
🏢 Parfums Christian Dior
📍 México