Reports to: Sr. Lead, Brand Marketing Mexico and LATAM

Position Summary

This role supports go-to-market strategies, manages regional asset creation and adaptation, oversees

campaign content and creative alignment, and drives organic social media strategy. The position serves as a

critical liaison between regional and global marketing teams, agencies, and internal stakeholders, ensuring

operational efficiency, brand consistency, and timely execution of all marketing initiatives.

Essential Duties & Key Responsibilities

Drive Go-To-Market Strategies

* Work in collaboration (provide brief/insights) with Regional and general Marketing Team

regarding 18-month Mexico Marketing plan.

* Provide operational support for all Mexico Brand marketing initiatives (including PR, Events and

Sports Marketing)

* Collaborate with Mexico channel marketing to develop calendar to optimally “flight” retail

marketing activities across the calendar year, through both UA retail channels and 3rd party

channels online and offline.





* Lead Seeding Process for LATAM supporting our Go To Market strategies, aligning with the

different marketing cross-functional areas and consolidating their needs.

* Establish Mexico cross-functional alignment through weekly meetings and other touchpoints

with the team.

Regional Assets Adaptations and Creations:

* Oversee marketing asset development, localization, and distribution for LATAM markets,

ensuring consistency and efficiency.

* Manage timelines, workflows, and approvals for key campaigns, product launches, and seasonal

initiatives.

* Optimize processes for asset sharing and collaboration across regional teams, external partners,

and agencies.

* Maintain and improve the LATAM marketing hub (SharePoint and OneDrive) for easy access to

brand materials, guidelines, and execution files.

* Responsible for the translation process of copy deck, assents videos and any marketing support

element.

* Collaborate as project manager

📌 Sr Professional Marketing Operations (Ciudad de México)
🏢 Buentipo
📍 Ciudad de México