Senior Brand Manager – Oncology Launch

Location: Mexico City, Mexico

Shape the Launch of a New Oncology PortfolioSun Pharma is preparing to launch a new Brand Generics Oncology Business Unit in Mexico and is seeking a strategic, analytical and execution-driven marketing professional to lead the launch and positioning of its oncology brands.

*This role will be responsible for transforming scientific evidence, market insights and customer needs into differentiated brand strategies that support successful product introduction and sustainable growth.*

The position will work closely with Medical Affairs, Market Access, Sales, Regulatory Affairs and global teams to ensure integrated and high-quality launch execution.

Key Responsibilities
- Develop and execute the brand strategy for the assigned oncology portfolio.
- Lead end-to-end launch planning, including pre-launch, launch and post-launch activities.
- Build differentiated brand positioning, value propositions and key strategic messages.
- Conduct market analysis, competitive intelligence and customer insight generation.




- Develop customer segmentation, targeting and engagement strategies.
- Create integrated omnichannel marketing plans for healthcare professionals and relevant stakeholders.
- Develop promotional materials, scientific communication tools and field-force resources.
- Partner with Medical Affairs to ensure scientific accuracy and strategic alignment.
- Collaborate with Market Access to integrate payer and institutional requirements into brand planning.
- Lead congress, advisory board, KOL engagement and medical education strategies in collaboration with the appropriate functions.
- Develop demand forecasts, marketing budgets and performance projections.
- Monitor brand performance, market evolution and launch KPIs.
- Identify risks, opportunities and corrective actions throughout the product lifecycle.
- Coordinate with regional and general marketing teams to adapt global strategies to the Mexican m

📌 Senior Brand Manager – Oncology Launch (Ciudad de México)
🏢 SUN PHARMA
📍 Ciudad de México