This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities
- Deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
- Analyze competitors’ strengths and weaknesses. Provide recommendations and solutions to improve the company’s sales and marketing approaches
- Work in partnership with Commercial managers to develop solid commercial plans.
- Propose, manage and control the marketing BME
- Lead promotions developments, innovations and activations through a deep understanding of the business and P&L;
- Build and supervise consumer communication and e-commerce startegy to increase brand penetration

Skills
- Strong analytical experience,



ability to use data to develop breakthrough business strategies
- Full understanding of Modern Trade customers and their needs
- A proven ability to deliver change to tools and processes, and to deliver improvements to a team’s way of working
- Analytics and creativity—a balance of commercial and strategic acumen
- Experience in P&L; management
- Ability to identify and pursue opportunities to deliver great outcomes
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Knowledge with Nielsen, Excel, Power Point

Qualifications
- Bachelor's degree or equivalent in Marketing, Finance, Engineering
- 3+ years' brand marketing experience
- Fluent English
- Experiencia en consumer goods industries

📌 Asociado de Mercadotecnia (México)
🏢 Heartland Food Products Group
📍 México