Job description:

Meta Ads Specialist / Trafficker Digital

Paid Social Lead Generation | English Required | Guadalajara, Mexico

We are a U.S.-based digital marketing agency focused on helping contractors and home service businesses generate qualified leads through paid advertising, conversion-focused websites, CRM automations, and creative strategy.

We work with industries such as plumbing, HVAC, roofing, remodeling, construction, and landscaping. We are growing our in-house team in Guadalajara and are hiring an experienced Meta Ads Specialist / Trafficker Digital.

This is a paid advertising role. It is not an organic social media role.

Compensation depending on experience

Strong candidates with contractor, home-service, or U.S. agency experience may be considered at a higher range.

Responsibilities
- Manage paid Meta campaigns across Facebook and Instagram.
- Build, launch, optimize, and scale lead generation campaigns.
- Analyze performance using CPL, CPA, CTR, CPM, CPC, conversion rate, lead quality, booked appointments, and cost per booked opportunity.




- Work with the creative team on ad angles, hooks, offers, videos, graphics, and testing plans.
- Work with the CRO/web team to improve landing page performance.
- Work with the CRM team to improve lead tracking, speed-to-lead, follow-up, and lead quality.
- Identify why campaigns are underperforming and recommend clear solutions.
- Prepare campaign updates and performance summaries for internal teams and clients.

Requirements
- Minimum 4 years of hands-on Meta Ads experience.
- Experience managing lead generation campaigns.
- Strong understanding of Meta Ads Manager, campaign structure, audiences, placements, tracking, retargeting, creative testing, and budget optimization.
- Professional English communication skills.
- Comfortable being client-facing when needed.
- Experience managing multiple accounts in an agency environment.
- Strong analytical ability and attention to detail.
- Must be able to work i

📌 Meta Ads Specialist (Guadalajara)
🏢 Advanced Marketers
📍 Guadalajara