Marketing Manager | Retail / Consumer Apparel Industry

Location: Mexico City
Industry: Retail | Consumer Goods | Apparel | Lifestyle

Advanced English is required.

A leading retail company is seeking an experienced Marketing Manager to lead the development and execution of integrated marketing strategies that strengthen brand positioning, drive consumer engagement, and support business growth.

Position Summary

The Marketing Manager will be responsible for planning, executing, and overseeing comprehensive marketing initiatives that enhance brand awareness, improve customer experience, generate demand, and contribute to the company's commercial objectives.

Key Responsibilities
- Develop and execute marketing strategies aligned with the company's business and commercial objectives.
- Plan and implement 360° marketing campaigns across digital channels, traditional media, public relations, events, trade marketing, and visual merchandising.
- Lead the creation and execution of content for social media, email marketing, digital platforms, and other communication materials.




- Monitor campaign performance through key performance indicators (KPIs) and implement continuous improvement initiatives.
- Manage and optimize the marketing budget to maximize return on investment (ROI).
- Coordinate and maintain strong relationships with creative agencies, media partners, vendors, and influencers.
- Conduct market research, competitive analysis, and consumer trend monitoring to identify business opportunities.
- Collaborate cross-functionally with Commercial, E-commerce, Trade Marketing, Finance, Operations, and other key stakeholders to ensure successful execution of marketing initiatives.
- Lead, coach, and develop the marketing team while fostering a results-driven and collaborative culture.

Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 6 to 10 years of experience in Marketing Manager, Brand Manager, or similar

📌 Marketing Manager | Retail (Álvaro Obregón)
🏢 IDEAS Y SOLUCIONES S.A DE
📍 Álvaro Obregón